Weldon Weldon, Craig, Microsoft discussed on Influencer Networking Secrets Podcast
I've covered all of these bases in my writing. Do you have something thing like that Craig. Do you have a a list or maybe a few key routines that you always go to when you're communicating imprint yeah I see when communicating and you're talking about day to day or writing a book 'cause there's a quite a bit of difference there well. I think we could start with day to day because I think most for most people that's going to be there you on that much more often than they're going to be writing a book sure so when you say lists high make I make this sometimes mental sometimes written down of what I need to accomplish in a particular day in a particular particular week. There's a tremendous amount of tools available now. Microsoft has all kinds of tools to help you facilitate organizing is your new day. and I and I do that when I as I mentioned earlier when I'm gonNA write something often sometimes I will write a draft and then let it sit a general Stanley McChrystal who many of your audience members may have heard of He was a commander in Afghanistan. Dan got cross ways with President Obama at one point but he wrote a couple of books after he retired in one of the things he talked about. Was this what he called the thirty percent solution. I think it was called the thirty percent solution where when you write something down you're only thirty percent of the way there are you need to then get up and walk away from it and then come back later and and read it and and just like the philosophy of command I spent several weeks tweaking that over time to to make sure it was tight shot group as I possibly get and targeted on my audience it you know in a in a Qasem kind of way you can apply that kind of approach in your daily life in communicating in in writing things whether you're writing a book over time or you just sent an email out is what exactly do I need to convey in the most just concise way and how do I capture my audience in the first sentence or if I'm speaking in the first few thirty seconds if you don't capture your audience in the first thirty seconds or in the first sentence first paragraph you're probably GONNA lose them and they're not gonNA. They're gonNA wander off yeah even if they don't physically move their mind is going to wander off yeah yeah. It's I talk about. It's with Jason Gain who wrote the book mastermind dinners. I've listened to some of his podcasts and he has said essentially he will have a he doesn't like to have conversations over email but when he has to write he he makes a point of breaking up his message passage into bite size chunks for busy officials so you know he'll start off with. Hey I'm hosting this event. Would you like to come to it and that's all he says and then their response dictates whether or not he pursued that further next thing and it's just it's just an example of one thing yeah I've learned to do. I've learned to keep this list of things. I've learned to say you know I've learned to use the journalists who what where when why and how you know to to to to talk to people in print because otherwise as you said if you don't get them in that first few sentences you definitely not get a get him in the third or Fourth Paragraph Yup Yeah we get we get onslaught of advertising on social media and email and everything else and when I get these very very long solicitations if they didn't capture me in the first sentence for the first paragraph I just hit delete move on. I just stopped time yeah no and it and it really I mean I think even the most the people who have the most bandwidth in terms of time you know people who really don't have anything to do still don't read things that when they get to the end a bit they're like well. I wasn't interested in anything I just read so the next message I get that I'm GonNa read that whole thing too that they they tend to you. Tend to get on a on a on a mode of dealing with that so that unless that first sentence or two hooks you you know you just just like you said you just you just hit delete delete delete map one other thing I wanted to mention. I've got a little story here. That sort of is gonNA is GonNa testify somewhat to what you're saying here Craig. I'd just like to get your feedback on it more than anything else but I I once worked for in a job for a very demanding and impatient civilian employer and I've told the story in fact. I can't remember if I told the story in in my current booker in my previous one the story is that basically I was in a sales role there air and this employer had such an itch to hear that you know the appointments were being set and sales are being made that even on days when I was in the office by myself they would send me messages to find out how things were going. You know sort of micromanaging micromanaging. I guess is what a lot of people would refer to it as and a Lotta people would hear me tell that story and probably just get upset but I I was at that point. I'd been I'd already been five and a half years in the military I could deal with that kind of personality type and and basically what I did. It was the first several times this happened. I would just respond with you know okay or something like that I wouldn't I wouldn't provide any details tails and I and you know he'd the they would write. How're things go in there and I'd say now they're going fine and that's it and the the irony of this Craig was at I had already learned by going to communication school at at my at Pacific Lutheran University Iowa Idaho learns the rule know your your audience right and I knew this employer pretty well because I worked with him every day but it wasn't clicking for me so eventually they wrote an email to to complain about the fact that I just I would just send back a quick note saying okay and so then what I started doing was I kept a UH notepad by my desk and I would just make little tick marks for every phone call I made right and in what what enabled me to do as the next time they emailed? I could write back and say I've made phone calls. I've had thirty people not answer. I've had ten people answer and then hang up on me of had five people answer and say no and three people answered and said maybe and I got one appointment you know and and I can break down the numbers for him. In as soon as I sent that message I didn't get any more angry emails coming back. I would just get another message and said okay. Keep at it. You'll get something yeah and that was it you listening to that example but but what are you what what comes to mind when you hear a story like that. Here's what comes to mind to get back to the philosophy of command the other thing I did besides right dad has developed a presentation called Weldon Weldon. It happens to be appendix is be in my book. I have two appendixes the flossy command and welded on Weldon and what was the Weldon on weld and it was a presentation where I would early on when I joined a new organization. Tell them who I am. What I think is important and I even had a slide in there that addressed strengths and weaknesses this that I believe had been time tested over many many years and that other people had validated for me and I was comfortable enough in my own skin to tell people what my weaknesses are? What weaknesses is that? I'm an introvert and there's nothing wrong with being in an effort but if you're a leader sometimes an introvert you have have to be an extroverted personality because you're you're the leader so let me tell you a quick story. I worked for a general one time and and he was brand new he came in and nobody really knew much about him. The very first time we had a staff meeting it was at nine o'clock on a Tuesday I believe and he came in about eight fifty five and he sat at the head of the table and at the other end of the room there was a clock on the wall and he was kind of sitting there just watching the clock doing nothing else and when the clock at nine o'clock and I mean to the second because it had secondhand on the clock he turned to his aid and he said close the door and unlock it so that the aid close the door and he locked it. There were two staff officers who were not in the room so they showed up a little bit late eight and knocked on the door and he turned his aides said don't open it. He got his point across about one of the things that he was very very Peculiar courier about now was timeliness now. There's nothing wrong with being a fanatic about time on us but when you do it down to the second and you make your point in that way makes you wonder. Is that the best way to make your point. That's one of the reasons I developed the Weldon Weldon pitch so that I didn't come into into an organization and after two or three months people are still trying to figure out who I am. What I think is important? What's less important? What's inconsequential? what is not negotiable. I would tell everybody that upfront so I think it's important for a supervisor a leader a boss to tell his or her subordinates exactly who they are and how they think and what's important with the expectations are from from the outset and then and then you don't have this discovery learning over many weeks for many months yeah yeah yeah and it's funny like the we and we could go on further about this but the interesting thing about the exercise you talk about their Craig which as you were saying thing that I wrote down on on a sheet of paper here I need to do and Edwards on Edwards type of thing but the interesting thing about that that is even when you go to those lengths I feel as though there's GonNa be some people because I have certainly been one of them who are GonNa come back with more.