Republican Party, Rebecca Mercer, Steve Bannon discussed on Fresh Air

Automatic TRANSCRIPT

The republican party wasn't doing a good enough job of leveraging taking advantage of political data so he was going to go by a data firm and do a better job of it himself on one of the things he saw happening as if rebecca mercer supported a political candidate or organization there would be a lot of pressure sometimes from steve bannon to also higher cambridge analytica is a data vendor in a lot of republican mainstream republican outlets felt very threatened by this you have this company cut of elbowing their way in that controls this data that the party doesn't but cambridge inlet occur has been a big part of the trump story and in fact they had their own data scientists embedded at the trump campaign that very advanced models about who trump was appealing to and who they needed to reach it wasn't clear at the time that they really knew what they were doing nothing but in hindsight it's clear that the that they did so in terms of cambridge in a litigants connection to steve bannon bannon had an ownership stake in the company and a seat on the board what do you think cambridge analytica did to help trump win the went in and spent a lot of time and money figuring out who trump voters really are and how they differ from ordinary republican voters there more rohrer all their more populous they care about different issues than your standard republican does and so the trump campaign was able to go and.

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