NPR, Trillion Dollars discussed on 1A

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Local station anytime like this hey smart device play npr joining us now to talk about the diversifying makeup industry is jordan home it she's a reporter for bloomberg news and joins us from npr in new york jordan welcome thank you so that number about how much the beauty industry is worth is that about right just under a half trillion dollars yes that's the global number in the us was the largest market for cosmetic brands in the beauty industry is there on eighteen billion and a lot of that is made up of makeup makeup cells and revenue for makeup give us a sense of some of the big trends in the industry particularly in light of fifty beauty which was just launched by the pop star riana here she is talking about the launch of this hugely successful brand we've had this amazing emotional connection with customers who've never been able to find their shaded foundation for i mean like women crying the counters is crazy to even think about because when i first started creating the brand and make dacian it wasn't that deep for me i just the first woman i ever saw put makeup one hundred faces a black woman that's my mom and so when i'm thinking of my customer that is one of my customers and i wanna i wanted everybody to feel like they can come and be part of the frontier moment and the new generation in my words speaking about the brand finci beauty jordan y is feni beauty such a big deal definitely i think that ron clip really wrapped it up is very emotional to finally after waiting so long to get the shade that perfectly fits your skin tone and that's what finci in other brands are now doing for darker skinned women brown skinned women black women and that's just a huge still because black consumers have a huge buying power that wasn't being tapped into before riana really brought it to the market and now the huge trend is her pop up shops and those you know when she has won those product selo immediately so people just have been wanting to have a brand that is catering specifically to them we were speaking to jordan homeowner reporter from bloomberg also joining us now on the line from whyy in philadelphia is university of delaware associate professor tiffany gill she's the author of beauty shop politics african american women's activism in the beauty industry tiffany welcome to one a thanks for having me what's your take on this story let me start with that before we back up a little bit historically finci beauty what's your take on the impact this has kind of in a larger more historical context serve when the fence he launched came i was really a staunch by how actually it was an astonishing how popular it was but just how surprising it was to the rest of the beauty industry when it came and it launched with forty different shades for different complexions it wasn't the first beauty brand to do this but what i think fend he did and riyan it's clip that you played earlier illustrates is beautifully is that black women were made to feel at the center of this brand black women were not as an afterthought or something that wasn't central to the brand and i think this really gets at questions around the meaning of beauty and the way that beauty has often been aligned within western culture with whiteness and so for riana to say that the first woman she saw putting on makeup was her mother and that the black women consumer was at the center is really what made this quite a phenomena tiffany give us a sense of people of color and make up just in the last few decades or so i know there there's there's a very long story and we'll get into some more of that in a little bit but where does feni beauty said historically over the last few decades in terms of independent efforts to create more lines that cater to people of color what's interesting is that when we look at the long history of african americans and beauty we really see turning point happening in the nineteen seventies and in the nineteen seventies eunice johnson created fashion fair cosmetics and of course johnson was part of the johnson publishing company which published ebony magazine and she had been doing fashion shows around the world featuring black models and was unable to find makeup that the models could use and so she approached a couple of mainstream beauty companies and.

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