Listen: Jessica Wayman, Facebook, CEO discussed on The Resilient CEO
"Being an online entrepreneur is not an easy job. It takes a certain mindset brilliant marketing and the ability to take action when others won't. I'm Jessica Wayman your host and founder of Power of brilliant coaching and of the mastermind course Rehab I'll share my own and other I see IOS inspiring stories on how we've dealt with the psychology of entrepreneurship how to stand out as the go-to expert and what marketing strategies have been influential and getting our message and mission to our clients now you have your weekly prescription to improve your mindset motivate you into action and gate incredible tools for growing a business issue absolutely love. This is the resilient. CEO podcast all right. I get it. I'm I'm an entrepreneur an online entrepreneur and I have a confession. I'm a self professed course bender in fact over the last four or so so years I have purchased nearly fifty online courses and I've gone through most of them but not all of them and I can tell you that it started because I had had a passion to be able to learn as much as possible about the online world I wanted to know more about coding about online marketing reading facebook ads instagram growing following building an email list all the things seriously all the things and so I had credit cards in hand and I decided it was a great idea to collect as much information as possible because then it's like getting a college degree your green nearly an Mba in digital marketing or an everything online entrepreneurship and unfortunately through that experience I discovered some of my lowest lows some of my biggest shames and some of my highest credit card balances because I was investing in my future but not taking action on the right things as an entrepreneur. We try so hard to go constantly. We get up early. We stay up late. We don't don't eat well and were trying to fake it till we make it because that's what our last coach told us to do. We're wasting time working on our businesses staying. I'm busy by learning and taking in all the information instead of spending time in our business to actually take action on what matters and with all the information mation to get through you feel like you're able to call yourself an expert because you have the information but really on the inside you feel like a total imposter and all those days and weeks and months and years feeling so missile line with what you do makes you lose out on precious time with family and friends. You're losing losing out on rail connections but if we just keep putting in the work right if we just stay busy enough then it's all going to work out but it's it's not always going to work out if you're putting all of your time all of your effort in your energy in collecting information and not doing anything with it and if there was a magic pill clemmie tell you all of us would be taking it because then all of us could be success stories and nobody would be working that hard because it it would be easy might seem like a cliche but it's true but there has to be a better way than what you're going through right now. I've been in that situation where I over overinvested in. All this information courses coaches programs events and I say over invested because I had put so much money out but I didn't have the time to put into it to get through it and I wanted to say. Why doesn't somebody just tell me what to do because if you just told me what to do so then I can get through what I'm experiencing right now as is really rough patch in my life and in my business and then I'll be successful because you'll just tell me how to to do it right but in business it doesn't work that way. You are a unique individual and so my and cookie cutter style businesses simply don't work you have to be able to afford your own path and work through what you can show people and what you can teach people and what you can actually do. There is also a situation happening with only an entrepreneurship where we get all the information and then we say oh. I have a course on that now. I can teach it that makes me an expert and I don't necessarily agree because in life if you were to just go get a college degree and you didn't have the experience in that field you're missing out on so much of an opportunity to work through the stuff when it gets difficult to work through the challenges to have the experience and the education is what's going to set you apart from everyone else and as someone with two Masters degrees and nearly all of the courses to get through a PhD PhD. I can tell you that's why a lot of employers don't simply hire people out of college that don't have experienced in an internship or the drive to get in there and get their feet wet because just because you have the education doesn't mean you're going to be a success so let's talk a little bit about why. I feel like I am an expert in being a correspond Djerba sides the over investing and kind of what happened so I was looking for solutions I have been working in the online space Gosh off and on since two thousand I taught myself code when I was in high school because I was bored and throughout my experience as an adult's Alz. I've worked in corporate America in a lot of different fields. I've worked in health and wellness. I've taught classes in yoga meditation fitness this classes of all sorts. I've got so many certifications I could probably wallpaper one of my walls of my office and I was an overachiever where I. I just thought if I get that next thing if I go to school and I get that next degree then I'll be successful well. I had a lot of success throughout those years and I helped a lot of people in a lot of different areas but when I got into the online business where I really focused okay. I'm focusing really hard. I'm going to take take my skills that I've learned in the real world and in my education and apply it to help people in the online environment. It didn't look the same so I started collecting collecting information and I started out with coaching program. It was an international coaching program that is still running today. I also got into other programs that many of you are involved in right now and I'm not going to actually name out all of the courses but I can tell you that there was so much value as I was digging through that information mation and there was also a lot of stuff that I was keeping a blind eye to where I thought oh I already know that already and I learned by going through the experience with that's actually something thing you don't want to do because it might be taught in a different way where it clicks differently in your brain and this episode is not to say at all that courses bases are bad in fact. I have so many close friends that are absolutely brilliant course creators and they have the education and the experience to prove it and I I also used to teach online psychological research methods so obviously with all the degrees in education and the courses that I've purchased I believe in courses says wholeheartedly so just know that if you do have courses that you have right now that you haven't gone through I urge you to go through them because because although a lot of people can create courses there's little bits of information in all of these courses whether it's a new course creator or someone that has the education and experience experience for years and years that will give you newfound knowledge that you can use for yourself and use to help other people so here I was thousands thousands upon thousands upon thousands of dollars in credit card debt and it affected my relationships it affected my bank account and sadly it affected my credit bit score for awhile and it affected my self esteem to the point where I had so much shame that I had done that and I haven't gotten through the courses but I knew I had the potential the I started to feel horrible about myself and I started to doubt that I should even be online in the first place and I spent so many years hiding out put going through information instead of showing up as the coach that I wanted to be to help other people and then I learned all this information and I applied some of of it and I was able to help my clients with so many things I was able to help them build sales funnels. I was able to coach them through the rough spots that they needed to get through in their business. I was able to help with so many launches that were very profitable. I was able to build."