Jim Collins, Buffalo, Apple discussed on The EntreLeadership Podcast


In today's episode. We're talking about building a brand which connects to our business driver of product. Our first guest is joe hamilton. Ceo vortex optics. A family owned and operated company. They've got three hundred team members. That aim to help you. Find the right optic for your outdoor adventures. I sat down with joe talk about. Why building brand with raving fans is important. Any business in our second conversation. I sit down with ramsey leader. Andy hi our executive director of digital marketing and we talk about how ramsey solutions creates raving fans. No matter what part of the business they interact with up first my conversation with joe around why every business needs to build a brand people rave about joe. It's good to be with today. Yeah thanks for having me. This is gonna be fun. You are leading the crew over a vortex optics and we got a lot of fans of yours here in this building But for those that maybe aren't familiar with what vortex does give us the high level. Yes oh vortex. Optics were a family owned business We've got about three hundred. Sixty plus team members were here in southern wisconsin and we primarily specialize in sport optics so rifles scopes binoculars spotting scopes red dots. We sell to hunting retailers shooting retailers bird-watching stores and obviously we support all those customers. Who buy that stuff. Yeah and you know you guys have done an incredible job with the brand with creating a community around this and there's a lot of optics companies out there you got a lot of competitors in the space and you guys stand out for reasons. I'm excited to dig into that But you said you have over three hundred sixty team members which is absolutely incredible. What have some some of the milestones along that journey from starting with just a handful of people now up to three sixty. Yeah there's been a lot of milestones. I think one of the things that we've been really good at is pivoting and trying a lot of experiments. We call him experiments over here along the way what's really led to the team. Members is just the fact that we use our flywheel. Jim collins calls it and that's where we take care of customers we over serve the customers and we give them so much value that they keep coming back they tell their friends about us and become customers for life

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