Listen: Walmart, Jack Stewart And Chiappa discussed on Marketplace with Kai Ryssdal
"Here's another company that bears watching WalMart, the world's biggest retailer said today, it is getting into personal shopping space online specifically, you know, those subscription boxes of clothes at arrived doorstep. Keep your likes and back which don't kids specifically is what WalMart is going to be doing. It's partnering with a company called kick box to send curated bundles of clothes based on profiles created nominally by kids, but really? By their parents six times a year, forty eight bucks, a whack marketplace. A Jack Stewart explains why the concepts similar to stitch fix trunk club. On those other subscription boxes out that an algorithm usually helped by a human Chiappa chooses outfits, full you so that you don't have to Denise and Condello had of online fashionable mop says the idea is often more than stores can and to experiment because we don't have the real estate constraints online. It's easy to expand the assortment online apparels and increasingly important battleground for stores kid box will help WalMart tap into demand from all high end designer brands kids all that parents create a profile and then sent four or five articles of clothing which timed two seasons back to school holidays. But there was no Alacon with WalMart's offering they can either keep return the whole bulks giving busy parents a low cost low effort shopping option could be a smart way to attract room says Laura Kennedy VP of retail insights at Kantha. That's because. Spending habits a constantly changing. And they're looking for new options. I'm saying this, partly as an analyst and partly as a mother of a ten month old. You know, we're buying a lot of stuff from retailers like WalMart target and Amazon we've never purchased in our lives. So this partnership with an established company does make sense says Charlie Ochej retail, Melissa Moody's. It's an innovative low risk way for WalMart to attract new shoppers, and that's really the name of the game here for retailers,"