gate. The. So it to take a quick break before we finish up on this, and just tell you about this really cool experience on my had an audible over the holidays. And if you don't know about audible stop what you're doing, stop listening to including this could audible dot com slash vector. And just to start a free trial, You can also text factor to five hundred five hundred. And audible is this amazing service where it's audio audio-books. It's books that are performed by truly gifted speakers. And they just they narrate than they read them out, they act them for you. And so this holiday my sister was visiting and my sister I has been using audible almost since the moment I showed a tour and that was wild long time ago. I she just got an account and she's been downloading her free book a month. And she's been buying extra bucks because she's she's audible voracious. And so I came home. I went to my parents house actually over the weekend. And she was there. And she was listening to an audio book, but her in my mom decided to listen to one together for the holidays. And she had it. It playing over airplay to the television set. So they went about their day and the book just kept plane. They did our projects. They did baking all my sisters off works. She really wants to be off work. So you did a bunch of stuff into the audio book was with them the whole time. And I came in, looked at the screen. I just I just smiled so brightly because they were enjoying it so much. And to seeing it up there. This audio book, which you know, most people play on their phones with headphones, but they were sharing it as sort of a communal experience And they loved it. They were laughing and they were pointing things out and guessing about plot points. It was a mystery story. Actually, it was, uh, spoon vendors, a novel by Daryll Gregory in was a bit of a mystery, and there was sort of guessing things or reminded of a character points, and that it was just it. It made the holidays for them, And that was so amazing to see. Uh, and it can make anything for you can make cleaning-up easier, commit commuting, more tolerable. I-it can just help you read books that you otherwise wouldn't have time because your eyes are busy elsewhere. So I urge you, It is again, one of my favorite absolute favorite services. Scott audible dot com slash vector sign up. It's again free for the month. Download a book, give it a listen, see if you like it. If you do persist, keep downloading bucks, keep getting bucks. Uh, it it just it makes our lives so much richer. And if you don't wanna go to the web, this text factor to 500 dash 500 but I say Go to the web. You'll be able to see all the stuff. All the classics, all the new releases they have available. Thank you. Audible. Yeah. The September V two thousand seven the beat goes on music event. Steve Jobs, not only introduce the first iPod Touch. When I didn't address was that iPhone was exclusive 18th did show up in England. I know I think France is well on Orange couple places around the world of the most part. It was a US only affair. So Steve Jobs introduce the iPod Touch which made iPhone Lake technology available to everyone around the world. But he also announced they were dropping four gigabyte iPhone entirely and dropping the price of the eight gigabyte iPhone down to 399 And this is what Apple said at the time the surveys are in and the iPhone customer satisfaction score are higher than we have ever seen for any Apple product. We've clearly got a breakthrough product and we want to make it affordable for even more customers as we enter the holiday season and booking pack. Now when we have five hundred It was a two hundred fifty six gigabyte iPhones that people can get for like thirty bucks forty bucks a month on payment plans. Price. If you want to buy it outright, the price has gone up but just how accessible as been on every carrier in every region of the world. It's amazing that dropped the four gigabyte iPhone back then, But that That's what we had. And on February V two thousand. Eight, Greg jobs. We AC then vice president of worldwide. I have pal, iPod, and life on marketing. Now, just vice president of all public marketings far. As I know, he announced a sixteen gigabyte model for some users. There's has never enough memory. Now, people can enjoy even more of their music photos and videos on the most revolutionary mobile phone and best WiFi mobile device. In the world, There was still no subsidised price, not even on contract, but there was movement. Now the vast majority of smartphones back in two thousand seven had hardware keyboards, and if they had touch screens at all, those screens were almost all resist of any came with a stylus ten to eight and a usability and mobile apps were inconsistent in the mobile web was pretty much limited to Web-browsers I just talked about all of those things, although I phone certainly wasn't universally adored the entrenched incumbents in the smartphone space where some of his harshest critics That was absolutely their job is not your jogged remote competing products is your job to absolutely trash them. But looking back their comments in hindsight, super interest. Thing So Ed calling and former CEO of upon, we've learned and struggled for a few years here, figuring out how to make a decent fawn PC guys are not just gonna figure this out. They're not just going to walk in Micheals rightist former coast CEO of Rim. Now blackberry talk. All I'm hearing is talk about the iPhones chances an enterprise. I think it's important that we put this in perspective. Apple Design Centre approach will ultimately limits appeal by sacrificing needing enterprise functionality. I think over focus on one Blinds you to the value of the other apples approach, produce devices that another Lee sacrificed advance features for us. That ex Steve bomber, former CEO of Microsoft, You can get a Motorola cue for ninety nine dollars. Apple will have the most expensive fallen by far in the marketplace. There's no chance that the iPhone is going to get any significant market share no chance. And again, it was a very different world in two thousand seven phones in general were just beginning to hit useable data speeds. But band with was still incredibly limited an incredibly expensive. And the appeal of smartphones was also primarily admitted to. Early adopters and enterprise and hadn't yet approached mainstream adoption Palmer, blackberry were both wrong, though. Smartphones would give way to pocket computers and quote unquote PC guys, at least as a term is applied.