R/x for Healthcare: Better UX Through Measurement and Deeper Engagement with Jay Erickson, Chief Innovation Officer at Modus

Outcomes Rocket
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Automatic TRANSCRIPT

Just got back from Argentina year over there Yeah that's right. We have an office down there and I was doing some work down there and Yet we just moved back last week. Interesting time to move back of course to be traveling around but love Argentina. Wow well welcome back to the States. And you are also very focused on the digital aspects within healthcare so tell us what inspires your work in the healthcare vertical In the core of my inspiration is a very personal so seven years ago. I was diagnosed with advanced metastatic to sicker cancer. I spent about a year and treatment at Sloan. Kettering forty five days in patient. Three months of Chemo for big surgery. So I was sort of a professional patient for a year and I learned law things. I'm six years. No evidence of disease now so I feel very much. Thank you thank you and as you can imagine I learned a lot of things and a lot of different levels but one thing I I learned in observed in that role was just in my opinion. How poorly a digital was being deployed in space for patients and for clinicians and this is not a knock on Sloan. They're amazing they saved my life. But it's something that's across the industry. As as soon as I came back and so before that I was the chief operating officer is really just focusing on running the business and when I came back I said this is something I really want to dive back into. Working more directly with clients focusing on as a problem to be solved doing what I can to put my shoulder to the wheel of making better more effective experiences for patients and for clinician. So that's my My touchstone of the passion that I bring to it. Well I think it's A powerful story Jay and I appreciate sharing that and congratulate you for for beating cancer and so great that you have taken this upon yourself. Having been there done that as a patient better and more efficient are two things that we could definitely get from from digital technologies. Tell us a little bit more about how you guys are. Adding value to the ecosystem through digital so our focus is really on creating experiences that are engaging in effective and this mostly for patients but also for clinicians and sometimes caregivers and bringing best practices to the industry that hasn't really been woven into the to the way that the digital products have been built outside. The industry and healthcare has has been data centric and rightfully so right. The legislation was passed. You know twenty plus years ago saying you need to get everything into the data and and that's been journey and now that we have all the data in we're starting to figure out ways to unlock the data and share the data and do more with the data. We need to stop being so data centric and start being more human centric and understanding that people are complex and their situations are often very unique and we need to build experiences that meet them where they are and make things easy for them and drives towards the outcomes that we want for them. So that's a long answer and I can be unpacked. Non Thought of different ways but how we sort of more tactically are coming into his kind of doing really running more design thinking processes That haven't been lacking so picking up on sort of clinical insight or a market research research site in farm industry for instance and building on that doing ethnographic research actually talking to patients in really understanding their sort of holistic view. Their Longitudinal journey that might touch a bunch of different things. A bunch of different providers a bunch of different mediums a bunch of different co morbidity or products understanding those longitudinal journeys doing rapid prototyping and. Co Design and collaboration ways. And then putting those back for early prototype validation before anything gets actually develop so that process of design thinking is something that has been lacking in the industry and has led to a lot of digital experiences that are either painful or hard to navigate or create unnecessary cognitive. Load especially in the case of clinicians. It's interesting you know. And I'm glad you mentioned clinicians as well because bad experience exists on on the patient side and on the clinician side. As well and to your point there's a lot that's going on that's great but there's an opportunity to do so much better and saw I'd love to hear from. Uja On on what your team has done. That's made either outcomes better or business models better within healthcare. Yeah so I think it's. It's applying that process that I described by lake. You know it's all in. The end is about outcomes right so you really are trying to make better Clinton experiences. They can spend more time to medicine less time on data entry or so. They're less burnt out. Say let's make less mistakes and in the patient case you're trying to keep them engaged. You're trying to get data to flow and to have the outcome of their experience in their disease journey or or or health journey. Have a better outcome. So it's not just about great experiences to create great experiences. I WanNa make that clear to but specifically applying those cases. I mean. We've done everything from working with. Pharmaceutical companies to develop a digital prototypes around using stress managed using behavioral change techniques around social support for stress management or behavioral scientists at pharmaceutical companies or working with healthcare providers to provide better pathways for patients to navigate their journeys. So it's a lot of simple stuff and it can be starting with schedule. An appointment and navigating to the in helping with with with transport access to the site of care. Just that doesn't require blockchain or a I or anything fancy but doing that in a way that is easy in as easy as Uber or another experience that we're used to in our normal life bringing that level of ease and utility to those experience that's table stakes right and then it's going from. They're moving more into actual medicine side of things and we do a lot of stuff around adherence and getting people know we know that that forty percent of outcomes is driven by behavior. And there's really nothing better at a scalable in evaluating level to help with behavior change them and digital devices mean there's a there's a shadow side to that too also right. Mike. We're all addicted to these things. But that same power can be used to drive behavior change whether it's adherence to medication or physical therapy or just a care plan so creating experiences for patients that help them with that. So that's we start to get into the closer to the medical side of things so that's some of the ways that we are bringing our skills that we've owned also in other industries like you've working in hospitality and retail and e commerce and all these other industries that have more are more mature digitally especially from human centric perspective bringing all those practices and tools to the space

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