Facebook, Tiktok, Instagram discussed on Techmeme Ride Home

Techmeme Ride Home
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And newer outlets such as live streaming. Shorts are up to 60 seconds long. Our creators went fame or fortune or creative expression or ideally all three said Tara walpert levy, vice president of America's at YouTube. This is the best way to deliver against that. End quote. Although apples to apples data aren't publicly available, YouTube's newly published viewership number would give shorts a similar audience to TikTok and its Chinese counterpart. According to the most recent figures. TikTok said in September, the app had drawn more than 1 billion monthly active users. Third party estimates have pegged the number as high as almost 1.6 billion at the end of March. ByteDance said in 2020 that doyen had reached more than 600 million daily active users. Meta the parent company of Facebook and Instagram hasn't said how many monthly users interact with reels and quote. So I'm leading with that because I compare that story with this one. The verge has seen an internal memo suggesting that meta plans to make Facebook more like TikTok, including bringing messenger back into the main big blue app and recommending posts from unconnected sources in what used to be called the news feed. Quote, in an internal memo from late April obtained by the verge, the meta executive in charge of Facebook, Tom Allison, spelled out the plan, rather than prioritize posts from accounts people follow. Facebook's main feed will like TikTok start heavily recommending post regardless of where they come from. And years after messenger and Facebook split up as separate apps, the two will be brought back together, mimicking TikTok's messaging functionality. Combined with an increasing emphasis on reels, the plan to change his show how forcibly meta is responding to the rise of TikTok, which has quickly become a legitimate challenger to its dominance in social media. While Instagram has already morphed to look more like TikTok with its focus on reels, executives hope that a similar treatment to Facebook will reverse that app's stagnant growth and potentially lure back young people. The moment is similar to when Facebook copied SnapChat as it was growing quickly, but this time the stakes are arguably higher. Investors are doubting meta's ability to navigate challenges to its ads business and with its stock price already battered, the company needs to show that it can grow if Zuckerberg wants to keep funding his metaverse vision. Alison put it bluntly to employees in a comment underneath his April memo I saw, quote, the risk for us is that we dismiss this as being not valuable to people as a form of social communication and connection, and we fail to evolve. After I asked metaphor comment on his memo, the company set me up with Allison for his first interview since taking the helm of the world's largest social network last year. He says the new goal for Facebook is to build the discovery engine, a phrase also mentioned as a top priority by CEO Mark Zuckerberg during that is most recent earnings call with investors. Here's how the future Facebook app will work in practice. The main tab will become a mix of stories and reels at the top followed by posts, it's discovery engine recommends from a cross both Facebook and Instagram. It'll be a more visual video heavy experience with cleaner prompts to direct message Friends a post to make messaging even more prominent Facebook is working on placing a user's messenger inbox at the top right of the app, undoing the infamous decision to separate the two apps 8 years ago. Instagram is already well ahead of Facebook and its push to show more reels from accounts you don't follow or what the company calls unconnected sources. Right now, only about 11% of content in Facebook's main feed is unconnected. The company tells me, and to date, those posts have mostly surfaced through re shares, people post to their network, not the company's AI based on my conversations with Allison and his memo. It's clear meta realizes that to really compete with TikTok it has to replicate the magical experience of TikTok's main for you page. The news feed, which dropped news from its name earlier this year. Pioneered a social feed that learns from explicit cues you give it such as friending someone or following a page. TikTok took that a step further by guessing what you like based on your passive viewing habits, injecting a never ending fire hose of short videos into people's screens. By removing the need to follow accounts before you see interesting videos, TikTok also leveled the playing field for creators, giving them away to go viral overnight without a large following.

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