"Business wars daily is brought to you by Pitney Bowes, and send pro online shipping can be complex with the uncertainty over costs and deciding which carrier to use plus tracking your packages things can get confusing. Stay tuned to the end of the show to find out how Pitney Bowes and send pro online can save you time and money and to get a special offer just for listeners of the show. From wondering, I'm David Brown. This business awards daily. Happy friday. Everyone thus Super Bowl is coming up fast. And you know, what that means some of us tune in for the game and all of us tune in for the ads the Super Bowl is marketers. Biggest chance of the year to show off their creativity and game day ads often go down in history for their outrageousness their humor or both this year. One of the super bowl's, traditional advertisers is taking a different tack skittles. The rainbow candy maker is already getting a ton of attention for what is perhaps one of the most outrageous Super Bowl stunts ever? Skittles is abandoning the small screen in favor of commissioning and original one time only Broadway musical to be performed on a New York stage on Super Bowl Sunday. You heard that right. It's called skills commercial, the Broadway musical little is yet known about the half hour show, except that the book is being banned by experimental playwright will know. A finalist for the Pulitzer prize in drama ticket. Proceeds will go to an aids related charity. Skittles promises that the celebrity studded spectacle itself will poke fun at the quote, increasingly pervasive presence of brand advertising in our lives. Mars, the thirty five billion dollar candy and packaged foods company that owns skills. Does. Call it self reflective skills can afford to make a joke or maybe it's actually a serious provocation at its own expense. It's one of the top selling non chocolate candies in America, the number one chocolate confection. Well, that's him an EMS which will have a, you know, a paltry thirty seconds spot at the Super Bowl. Probably not unlike last year's ad starring Danny devito is short balding Eminem that didn't wanna be eaten. But no worries about real competition between skittles in Eminem's Mars owns both of them. Rum. Wondering this business wars daily this week's episodes were written edited and produced by Elaine, apples and grant edited by Emma, Portland. Ginny lower Beckmann is our editor producer are executive producers Marshall created by earn on Lopez for wondering, I'm David Brown. We'll see next week. This episode of business wars daily is brought to you by Centro online from Pitney Bowes central online makes it easy to save time and money. No matter what you ship or mail, printing shipping, labels and stamps, right? From your desk with Sampras off tear. You can compare shipping rates between carriers plus say forty percent off USPS priority, mail shipping and get five cents off. Every letter. You send our listeners can try it free for thirty days and get a free ten pounds scale. But only by visiting PB dot com slash b w daily. That's PB dot com slash BW daily."