Listen: Vp Of Sales Cro Seeiso, Head Of Sales, CTO discussed on The B2B Revenue Leadership Show
"Usually a person or a couple of people that haven't enablement title that may have come from product marketing or sales from another group, but we don't have those tried and tested proven best practices that is the best time to bring us in and who should the enablement person report to if they were full-time. Interesting. I, I was moderating a panel yesterday wasn't came up that question came up and along my career, I have reported to the VP of sales CRO Seeiso of reported to marketing of reported to sales ops. And to me, I think the best place is either under the head of sales, or if you have a CTO or a CO because they're responsible for the people piece. That's the best place. I don't a gate marketing. The problem with marketing is your seen more as a purveyor in conveyor of messaging in positioning versus really being a sale. Sales partner. And so kind of step away from that HR is a very different world learning and development is almost night and day with sales enablement, although we do leverage each other, it's a completely different goal in charter at the end of the day. And how should you be evaluated and compensated. Heavily and highly. No objections to bones that you'd move them either stop them from being happened by paying us that's for certain. No, we we looked at four components that come into the evaluation and also that drive the compensation piece. And that is one conducting a needs assessment designed to identify skill gaps to focus on. And that goes across all the functional roles programs tools. We talked to the executives taco lines of business. The second piece is building out a framework, so we'll call it."