Baseball, Steve Inskeep, Eight Year discussed on KQED Radio Show


And I'm Steve Inskeep basketball football and baseball may draw big crowds and score prime time television spots but knew each sports are tracking some interest in money sports like corn hole and axe throwing and even professional arm wrestling so get ready elbow on the table get a good grip here are Stacey Vanik Smith and selling her ships from NPR's daily economics podcast the indicator from planet money what is it about these last traditional sports that's attractive to sponsors like Johnsonville sausage and I mean nothing against corn hole or acts during when you know basketball or hockey what people know about don't you don't play at like eight year old birthday party for breast cutting off a lamb and finally how do the sports get on TV in this case ESPN you know I think you have to remember that the E. N. E. S. P. N. stands for entertainment start Rosner is academic director of the sports management program at Columbia so just because it's on ESPN doesn't make it a sport to wit poker has been a fixture of their efforts for a very long time popularity can actually represent an unusual perk for a broadcaster just over three point five billion viewers watch the World Cup in twenty eighteen for the bears in the world axe throwing league says its World Championship got hundreds of thousands of years last year on TV that makes acts going what they call an evergreen property meaning that you can put on the air any time you have a gap in your scheduling but there's also another possibly more important reason that the sports are getting on ESPN you're not paying them if your ESPN they're paying you that is true many new sports by time on the airwaves because there are profits to be made the American choral organization have been streaming videos on Facebook but it is almost two million views and it decided the time was right and it launched its own digital streaming network last year which brings us to another question what is it about these sports that's attractive to sponsors the companies that are sponsoring are looking for really highly targeted audience this is an opportunity for smaller companies the kind you can't afford to advertise during an NBA game or during the Superbowl but in order for a starter support to get big enough to cut a deal to get on TV that support needs financial backing to begin with and the question why would you want to buy a team who played corn or through axes Scott says buying a team even a small one in a more obscure sport can have some perks as well including just being you know straight up a really good financial investment they all have a jury they all have the dream that they can be the next the NBA or Major League Baseball or National Football League Major League Soccer that they can.

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