Listen: Harvard Business Review, Laurie Al, Loria discussed on Business Wars Daily
"Helps you stay connected to your home from anywhere. If there's a delivery or surprise visitor you'll get an alert and be able to see here and speak to them all from your phone and if you're on the go this season across town or across the country you can check in at any time but you don't need to be across across the country. You could be across the room like I was recently next to the fire and deepen good book. Did I WANNA get up an answer. The door no and I didn't need to a quick checking my phone and I knew it wasn't someone at the door. Just a delivery. Maybe my next Good Book Rings Holiday Offers Won't last long so don't wait go to ring dot com slash slash. Welcome with ring. You're always home even for the holidays. Get Yours at ring dot com slash. Welcome that's ring dot com slash. Welcome additional terms may apply Uh from one. I'm David Brown. And this is business daily on this Tuesday November twenty sixth when it comes to universal psychological issues. This one's a perennial the fear of choosing the wrong hair color and never wanting to be seen in public again. Seriously if you want to say become a red head you've had to trust the picture on the box to make a guess at what that shade of hair color will look like on you scary. No more for the hair color industry has started applying augmented reality to this formerly fraught decision. You've surely used augmented reality or ar even if if you can't define it. Harvard Business Review calls it the process of applying digital data and images to the physical world. If you've ever used a snapchat filter tested a digital paint color in a photo of your bedroom will. That's augmented reality. It works just as well for hair color as it does. For paint and with hair-color it offers the potential all to dramatically reduce. The number of Bathroom Mirror inspired crying. jags the motivation for adding such expensive sophisticated technology. To beauty. Brands is of course. Economic younger women are embracing natural color and also shunning hair dye because of growing fears about toxic ingredients. They also don't WanNa spend and hours and loads of money in salons though. We spent two billion dollars on hair dye last year. That's fifty million less than twenty sixteen vogue. Business reports in sales are predicted to continue falling and so- addressing customers anxieties in part by using augmented reality has quickly become a necessity for beauty. Brand's last year hair-color start. Madison Reed added the ability to virtually try on different shades. Before you order one to be shipped to your Home Laurie. Al Took notice knock knock just of the virtual try on feature but of the direct to consumer model itself. Not One to leave business on the table. Loria launched a rival direct to consumer brand color or and Co this summer recently. Laurie Al also debuted an augmented reality feature today. You can try on shades at both companies either by uploading a selfie wealthy or by allowing the brands to use your video camera to show you live. The technology looks virtually the same. Both show you before and after in a split screen your current. What."