Nike, Apple, Johnson Johnson discussed on Psychologists Off The Clock


You know coke's or zoo the engine finally revving up her. If your computer's acting up talk your computer into come on computer. Come on people named their votes and this is the social lands. We have see this as the you know we ask more funds we see non human optics is having human qualities in a mention that. Because that's exactly how you see. Brands of brands aren't people. Brands are tools of companies. That facing skin accompanies the tool company but nonetheless we see brands as people as we think of apple a trillion dollar Apple is being a minimalist brand smart. There's kind of a steve jobs in essence in their of we think about nike ninety s. Dislike you credibly ambitious. You know god like athletes you know kind of sort of personality it. We see brands as as being personalities. we see brands through the same social lens as we see our fellow humans and then when it comes to trying to armistice where the same traits which we come to appreciate in our fellow humans we also really appreciate in brand So that was a longish. Diatribe that spans cattle. All the way up to a you know a personal Talking about some social mission of. But no i think this is goes really pretty deep brands. Come into our lives like model. I don't really think about it. But they do have a strong emotional connection with us and and just like with people. There's a likeability factor right so you're alluding to sort of liking you now. Nike i think of nike. I think fast think sporty. I think and if that's something that's of interest to me or value to me. I'm going to be drawn to that. Versus is the good old walking store shoes. I think of like comfort you know. So so i'm curious about likability and how marketing neuro marketing capitalizes on the likeability factor and things. What makes us like things more than other things. Yeah so what thing and then you can. You can hop in for it. So i was able to the brand. Since we do see brands as see people think things appreciate in people appreciate brands in these. Are you know pretty. Well understood now in such a psychology that really we instantly in automatically understand. Somebody's intention out So we have these in beijing. You know apparatus sort of understanding somebody else's conscious experience is kind of a trip but we can only ever experienced our own consciousness. We assume that other people are conscious and they have subjective experiences. Just like we know for sure but to bridge that gap. We have social cognition. We have this ability to model another person's conscious experience in we do the so automatically in so intuitively. We don't even realize there's a process there in one thing that we excess very very very early talking milliseconds of interaction. Is we make assessments about that person's intentions so are they a good person. Today have good intentions or need to kinda watch out for them. Should i be vigilant around them. We might be wrong but we're gonna form that judgment very very quickly. And it's the same with rant so bummed beyond anything. The brand does in terms of trying to endure esa this product that product this influence. Or whatever fundamentally we understand the brands intention do they have good intentions towards me above and beyond that he sort of business transaction. That may transpire. Are they invested in wellbeing. And perhaps when we look at the most popular most endearing most most tried and true brands. They very very bright high in terms of perceived intention. We're talking up. Johnson johnson at the world historically another in the news recently for other reasons but.

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