LA, Nipsy Russell, Rodney Carmichael discussed on Press Play with Madeleine Brand

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Like like active gang glorifying by like self presidents, like a motivation sofas. I think going to speak about leaking Meany, maybe only the commute. I know not that. He is. You know what I mean? You know, everybody says I want to be a rapper best only extent rapper basketball player. He was trying to get people in the business of ANR producing things like that teaching them the technical aspect of business, south LA resident marquees Kemper at yesterday's vigil for rapper nipsy hustle. If see was shot and killed Sunday outside has south LA clothing store. The marathon the suspect is a twenty nine year old man named Eric Holder yesterday. Several people were injured two critically when things got heated at the memorial. Nipsy staff has shaken the city, and that's because he was someone trying to make the city better. Here's mayor Eric Garcetti today. Nipsy Russell was an artist who touched our city and the lives far beyond the city of angels throughout this country. And this world he was somebody who was a gifted and brilliant artist an entrepreneur who found global success was working closely with the city to help save lives and transform lives. Even as he was doing that for himself. He invested in the neighborhood he came from. And even though he was a former gang member he spoke out against gun violence here to talk about his activism and his music is NPR music. Hip hop writer. Rodney Carmichael hierarchy. Great to have you. And also joining us Gary Kennedy times reporter and also music writer, high Garrick Hello Garrick in your story today. You note that there's a big big billboard of nipsy outside the Baldwin hills mall, and basically that billboard is meant to be a celebration of his Grammy nomination. But now as you, right? It's more of a memorial. Can you talk about his place in the community? You know, it's it's really interesting. I moved to this neighborhood about at a nine months ago lived in Hollywood for years. So I saw totally disconnected from any sort of black community unquotable because it's so spread out in the city stuff. LA, you know, especially Crenshaw Lamar park is areas where there's so many of, you know, living here working here. So I would pass that billboard every day. That was always such a reminder of you know, this guy who was really trying to make this entire community better. But that's just you know. That's that's one photo. There's actual evidence of these things that he was doing. I mean, I've I've said it in the peace, and I started in a couple of other interviews, what's so cool about you know, how he was murdered was that he was murdered in front of, you know, his own store, but it was a store in the an strip mall that he had purchased a month ago that he was going to redevelop some low income housing, it's a retail. So he's always headed mind on how to make the neighborhood better. And that was just one of so many different ways. He was doing it. Right. And he had a whole idea for neighborhood revitalization. Right. That to keep the money in the neighborhood and make it a you know to sort of find a little bit against the gentrification. That is coming. Yeah. I mean, he was putting all of his dollars back into the neighborhood. It's something that you just don't see any artists newer any celebrity for that matter. Yeah. You hear, you know, stories here and there, but this was what his entire brand was about. And I think that's the big difference. And I think that's why you're seeing the level of grieving and mourning the way that we are is because there are so many people. Who have been touched by him. You don't have to go far and prince outta here. Lipsey hustle story. Time doing something. Great for somebody and Rodney talk about listening to music described his music and his his album victory lap. That was his first major label recording. Right. But you know, this you have been putting in work for for many years more than a decade, and it's the work that he really put in as an independent artists that enabled him to come back to major labels after he split from an earlier deal and have the kind of leverage that most artists in his position don't have to be able to partner with a record label and put out victory left. You know, he's he's really renowned for this this business model that he brought to release in mix tapes, you know, in in in two thousand thirteen he put out a mid state. And it was he really does rooted the industry in a lot of ways. I mean, this is the time when artists would be until that they should give their musical way for. Free on digital platforms because you know, the music industry was dying and he released a mid state and sold each county four hundred dollars, and he so he sold out thousand copies, and you know, I think it really put the industry on alert that there was value in the music, and he was just a really smart marketing guy in terms of the buzz that he created around that and he continued to use those kinds of, you know, marketing tactics throughout his career to create his own buzz. Let me just play a clip of him actually talking about this here. He is talking to the music magazine complex five years ago. Again, this is where the strip mall that he bought and had his clothing store. This is where he originally sold his mix tapes indirect role.

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