Morris, Jimmy, New Jersey discussed on Steve Forbes: What's Ahead


A couple of the employee's there let and so. I. I'm kind of in over my head. I know it Like overwhelmed at all this and they start he starts telling me his what we're GonNa do and So I'm very happy about all that. So that he turns to me and says so. What's next like I know something like I know something? Well you had you know your records number one. You're supposed to know what to do next. I had no idea and I certainly didn't have any other material you know I'm so I'm really I said well. We're working on a few follow ups we've got it. We've got what we think is a follow up. We're working on a few things and then somebody comes as I told you a smart kid my so you know this began my meeting so I realized I really was in over my head and I didn't know quite what I didn't know how we got here. You know much less how to do it again so You know that was kind of scary moment and you saying the both of whom buys about the Goumba as well So As it right in the middle of this meeting at two will big guys walk up to the marshes shortage moisture. Can we see they all talk like that? I don't know they went to school but So Moore says. Excuse me he gets up and he walks over and you can kinda hear. The conversation is they broke. Some guy's legs out in New Jersey because it was bootlegging records and and so suddenly you know everybody's embarrassed at this red shorts jumps up and says so. This is your first trip to New York Tom. Yeah finally Morris comes over and sits back down and The meeting goes on. But do you know that that really gave me a great insight into who I was dealing with and As say The white working with Morris was The royalty department at all of that is the quietest place on earth. That's right it wasn't going to pay you. That was a joke Around the promotion man was scientists. Were trying to discover the quietest place on earth and it turned out to be the royalty department at Roulette records so anyway. That was a joke but it was very true and Yes so anyway. The point is that Morrison Roulette Made hanky-panky number one literally had to promote recreation. Do they did? And and So I got off to a great start and we ended up with twenty three gold singles at Roulette and Thirty two chart records and so I mean. Would that have happened everywhere else? I I'm telling you I am willing to bet I don't think We would have had anywhere near that kind of success if we had ended up going with one of the corporate labels because we would have had tremendous competition You know we would at let. They actually needed us because they hadn't had a hit in three years so they really ruled out the red carpet getting paid was another story. You know. Crime doesn't pay BUT At any rate it was it was you know. I got to learn. My craft is the learned every aspect of the record business. What I didn't learn at the spin it record shop got to learn roulette about say you'd never would have had that at another. No where they had other artists no Titians. You'd have been under some thumb especially with a fluky record like hanky-panky we even turned over to somebody in the Anr Department at Columbia. Say That's probably the last year we've been lucky to be a one hit. Wonder you know so But you did. You were allowed. He did allow you to keep money that you earned from concerts. Commercials didn't have much to do with that but Mechanical royalties. Were just not GonNa Happen and when we finally realized this you know. We've we've finally dawned on us that we weren't and publishing money by the way was also Lumped in with all that and the excuse of course was you're spending too much money in the studio we weren't spent you know every song was was you know we had you know the first eight records were gold records and every album was a gold or platinum album. So there's no way we were in the whole but we just accepted it and when we finally realized that this wasn't going to happen we had to make a conscious decision Are we going to cause? We're having tremendous success there. Are we going to spoil that all and or worse you know? Could we could be real danger because you know they had done that to Jimmy. Rogers explain what happened to Jimmy. Rogers Jimmie Rodgers was a roulette artists in the fifties honeycomb and kisses sweeter than wine. Right bunch heads and He sued him for nonpayment and he was very bold and that and just wouldn't stop it. He kept after him and finally He was writing down of an La freeway and got pulled over by what he thought was a cop and they damn near beat him to death they he was left unconscious bleeding and they thought he was dead. It was left for dead and He survived but just barely and he was never the same again and Ruined his career and slid slit his throat and It was Really terrible what they did to him. And so you know we'd heard that story and we knew what they were capable of up there and So we just decided to keep our mouths shut and because we were making a tremendous amount of money on the road and and from BMI and and The other avenues of of revenue and So we just decided we'd keep that to ourselves and stay friends and and just take the hits literally so What's amazing to in those years? Is the creativity in the output. I remember growing up rock bands. One maybe two hits most three. You are turning out regularly. We were so blessed so fortunate to have the attention of the public for for that long we And of course Morris was cracking the whip to you know and at the same time because basically the motivation was Morris's greed and it worked. All I can say is that You He'd cracked the whip and we'd come up with another record And and they did know how to promote promote singles. They truly did. Singles was What they did. And that was the commodity at the time when we when I first got into the business The MODEL was You put out a single if it has legs due another single and album. But you didn't do that album until you knew you had a market for it. Made all the sense in the world right so You'd release your album which was always quickly thrown together with your second single. That was the model. And if you got lucky maybe there was a third single on May was another single on Jaba so Of course that's not how it's done today at all. You know we're going to get to the Yeah THAT SEISMIC YEAR. Nineteen sixty eight right Your most difficult creation was crystal blue persuasion described that one well Crystal blue was of course from that magic summer of nineteen sixty nine and You know it was just a very different kind of a record for us I had We just played Atlanta at college Atlanta and a fellow came up with this poem that he gave me called KRYSTAL persuasion and I just was struck by those combination of words. You know. That's a beautiful combination of words. I don't know what it means and it but it was. The poem he had written was from the book of revelation in the Bible. And so. That's really cool. So we we wrote it that night and went back to a hotel room and wrote it and went in the studio and we. You know it was kind of that. Latin feel and But we way over produced it We had electric guitars. We had a full set of drums. We had I don't know any anything you can think of through in the record and when we got done we just looked at each other and said that's not crystal blue anymore. I don't know what it is. So we spent the next three or four weeks unproductive the record and pulling stuff out and see if this works with that and that we're so when the whole thing we pulled the drums out we. All that was left was a bongo. Flamenco Guitar. A little of the tremolo guitar playing rhythm and the Oregon.

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