Martha, Buick, New York City discussed on Skimm'd from The Couch


Today's podcast is brought to you by Buick. The holidays are coming up. If you haven't noticed, and like a lot of people were heading home, which means we will be out of the studio. But he knew what that also means reminiscing seeing the house you grew up in buying me. Christmas presents driving around town in the car you had growing up, but let's be honest. It was super unreliable. It would not have made it in New York. Luckily for you Buick has seven new models to choose from to complement any lifestyle. The perfect car even for you. We will get back to more on this lovely car in just a minute. I search will is is the contract second circle is of new burcin dicing because from the conscience you develop the merchandising were you ever afraid that the company wouldn't scale with your name attached to it. Oh, no, no. Except that when you go public. There's a there's something called the four jeeze death dismemberment good. Nothing. Good. And I said what is calling peas? Let's call it the four P's pierced the Cassidy prosperous. I'm Danielle Weisberg. And I in crazy. You're listening to our pump asking from the couch where we talked to other entrepreneurs about what takes to get to the top. And men what it's like along the way we're talking about advice, the really low days management, mistakes, everything that goes into the real stuff. No BS. We started the skin from a couch. So what better place to talk it out? And where it all depends on a couch. Join us in welcoming Martha Stewart to the couch. Martha has always had a knack for lifestyle. She grew up cooking, gardening and sewing, she even plan parties for other elementary schoolers but a little while later after graduating from college with a degree in history. She took a different path and she headed to Wall Street to work as a stockbroker eventually she used those business skills to build an empire in the lifestyle space. There have been bumps along the way, and we'll talk about those. But these days Martha is the chief creative officer of sequential brands group where she oversees the company's products publications and TV shows, including the Martha Stewart Living magazine and her cooking show with snoop Dogg, Martha and Snoop's potluck dinner party, which we've got a lot of questions about. In the meantime, Martha welcome to the couch. Hi, Elena, start going back to the side hustles. It's something that we are very passionate about our team is passion. Passionate about our audiences. And you didn't start off being a kind of the Queen of lifestyles. If you will you started off as a stockbroker, but even before that you modeled, and let's talk about the side hustle. I wouldn't call that a hustle, although in this day and age, maybe it's it could be called that. But I learned early on. I think I was thirteen when I first made my my way to New York City at the request of a friend who lived across the street. She was a bell arena and a model. She said, you know, you're you're pretty you could be a model if you'd like so she took me to her agency, and they signed me right away. And I became a live model for fashion shows as well as autocracy model for advertisements and Dettori oil as well as a live model for commercials. I enjoyed the commercials the best because you you spend today doing voice Soper Tareyton cigarettes. Or clairol? And then you got residuals I like, the residuals, and you could say stay home into your homework, and and rake in a few thousand dollars for every time, the the thing was shown on television. So what was the the driver? It was purely financial motivation or to be a model. Yeah. Oh, sure. It was fifty dollars an hour. That was a lot of money when you're making a dollar babysitting or maybe seventy five cents an hour. You would making fifty dollars an hour talk models made sixty I would I was categorized as sort of like the second tier? But when once you get on a cover of a magazine or on the back cover magazine that you go up to sixty dollars. Now. Of course, it's thousands of dollars an hour for for the models top models. But that was a lot of money and the commercials really did pay for my all my expenses at college. And at the same time dad lost his job. He was a pharmaceutical salesman and he lost his job. And I supported the entire family for more than a year. I felt very good. That television commercials could do such a thing. And was just something that I could do for the family six kids. My older brother was already in college. He was doing fine on his own with scholarships, but the rest of the family aided to have money. So it was a good help. How did that experience shape? I'm assuming everything else that fall bottling or just being so young and and having a job that could help support your family. Oh, it was great. But I didn't I didn't think about it as as oh, gosh, I have to give all my money to my family. It was just the way I was brought up, but what modeling did was that. Was the good thing. The modeling gave me a sense of self confidence in front of the camera, which I've used him still using it every single day, and you can't be a good model without having that ease of of movement, and and the ease of a smile and to be able to be directed by someone to do something. So I I really learned a lot that and it was invaluable no matter how much money I made it was invaluable experience. So I I'm so appreciative of that experience, and I joined Ford models. I I lean forward the legendary I leaned forward, and then a young firms started up called Stewart models no relation, but I joined them afterward and got more attention. And it was it was just extraordinarily really good. How do you go from that to Wall Street? Well, I got married at nineteen. So as I am I didn't have to work once I got married. I married a a boy who was at Yale Law School, and he would come. Came from a wealthy Park Avenue family, and he didn't have to work. But I I'm a worker. I'm just I'm just built that way. So I continued to model I was at Barnard college. At the time I commuted from Gail actually Gilford on the other side of New Haven to New York everyday to class and went back home at night. It was stupid commute. Why he didn't move to Greenwich? So that we could sort of meat in the evening. But again, I it didn't it didn't occur to me to even think that way, I just I just did it, and I did all my homework on the train. And in those days, the New Haven railroad was very uncomfortable seats were upright, and I think that's right. Learnt how to sit on. They were like Reten seats. If you go. If you go to the museum of transportation in Brooklyn, you can see the old deal drink cards there. And it was just like that. But so so I I was married at the end of my sophomore year, and when I got out of college, and I modeled pretty much all the way through that that time, and then when I got pregnant I stopped modeling at after the fifth month of pregnancy and started working on Wall Street, and that's that was the big change. I loved my job on Wall Street. Why Wall Street? Well, my father-in-law was a stockbroker, and I had been investing or savings at in Wall Street with him, and I learned about companies, and I learned about business, and it was very intriguing. So when I was ready to look for a real fulltime job after a upon graduation from college. I decided that that would be kind of an interesting career path and again career path. I didn't really. You didn't really think that way in those days. This is in the late sixties. You weren't thinking about you wanted to draw up, basically if you were a woman and he wanted a good job. And if you were smart, you could get pretty much any job you wanted. But not all jobs were open to women and Wall Street was like a barren land for women. There was one woman Muriel Siebert who owned a seat on the new York Stock Exchange he was famous and my office the office. I finally chose to join there were no other women in the office real tough guys in with their smoking their cigars, I had fans on my desk facing outward blowing the cigar smoke away from me, and there was smoking everywhere. Everybody was smoking, and they would sit with their feet up on the desk and everyday you started at zero. So the challenge was great. And I just learned a lot about business as a broker, and it was a very interesting job with a very interesting group of character. There's was called originally Perleberg Monus that changed to Mona's Williams inside Dell than it was known as William say Dylan Fred now, it's Mona's crispy, and I'm still in touch with all the guys they were fun. And they were smart, and they knew about business, and they were successful. And I made a lot of money. So all of those things made a big difference. How did you get them to take you seriously? They took me seriously right away. First of all, I was a Barnard graduate. You have to be really smart to graduate from Barnard even in those days, and and they appreciated my knowledge, I was very knowledgeable in art art history. Architectural history economics, I had studied with professor la- Cashman, he was one of the leading economists at the time. And so I was smart, and they listen to me, and I understood companies very quickly. We we recommended a some very interesting companies in those days. It sounds like you found a sense of confidence and south through modeling. And you really just kinda hit. The gone running many in your stockbroker career. What were you not good at? What means you insecure? Puts it was. I not good at. I never thought about what I wasn't good at. I was always willing to try anything. But you know, I had to go last SU something I had to pick up a LASSO and less sue something in an in the commercial. I just picked up the rope and lawsuit something even less through. I do and I'm very good at learning very quickly. And if I have to hit a great tennis ball, I can hit a great tennis ball. You know, I'm I'm I'm I'm in shape. I eat. Well, I keep healthy. And and I just I just do it. I'm not afraid of anything. I think that that helps I think fearlessness really really helps. But I'm not I don't take crazy chances. I won't jump off the Brooklyn Bridge. Please.

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