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Apple's Original Brand Strategy: Get Ahead of Atari in the Phonebook

Automatic TRANSCRIPT

Steve Jobs. Chose the name apple for his company in part because he wanted it to appear before Atari in the phone book where he previously works. That's funny. Yeah. I didn't know that. I knew that's what some people do like. Hey lumber. Really, yes. They'll be. Iki. Yeah. Pest control it works. That's funny on apple before Tari. That's, that's very

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Apple's Original Brand Strategy: Get Ahead of Atari in the Phonebook

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