Listen: For Many Authors, Celebrity Book Clubs Are A Ticket To Success
"This message comes from n._p._r. Sponsor xfinity some things are slow like a snail races. Other things are fast like xfinity x. by get get fast speeds even when everyone is online working to make wifi simple easy awesome more at xfinity dot com restrictions apply with hundreds of thousands of titles released each and every year. How are we supposed to choose a book to read. Word of mouth is the old standby then there's media interviews book clubs and increasingly celebrity book clubs are seen as a ticket to the bestseller list. N._p._r.'s lynn neary has been investigating it all began with oprah and i want to get the whole country entry reading again those of you who haven't been reading. I think books are important. Oprah winfrey. I introduce book club on her television. Show back in nineteen ninety-six sending works by previously unknown writers shooting to the top of bestseller lists. A new version of the club was launched in twenty twelve using social media as the main platform warm now. There's a range of book clubs led by celebrities actress. Emma watson has a feminist book club. Andrew looks club is aimed in part at getting young people to read tonight. Show host. Jimmy fallon jumped on the bandwagon with his summer reads book club in today's media market. There are lots of options. Chris in mclean is a book industry analysts with end ep book scan which tracks the sales of print books at major u._s. retailers. There's a lot of types of media and entertainment that are competing for people's attention attention and so having prominent influencers recommend books is very helpful to those books reaching their audience mclean points to one of the latest entries as an example jenna bush hager's book club on the today show the next hashtag read with genetic. She's announced her august pick advantage by nicole. Dennis van kristen mclean says the first five books chosen by the read with jennifer book club saw a significant boost in their sales. We've seen gene these books overperform about five hundred percent compared to the rest of the market for fiction during that time so that's a very healthy performance. It's too soon to add the numbers for patsy patsy but author nicole dennis. Ben is excited for her books prospects. It's every writers dream. I won't lie about that is really a dream. Come true to have this happen. The expos more individuals to the patsies in our society many of those who will now read the book says dennis ben might never have been exposed to a character like patsy. She's an undocumented commended emigrant to america who leaves her child behind in jamaica to pursue her dream of fortune and romance with another woman the you know when you're writing. You not sure who you're gonna. It'd be connecting to you just know that you're writing for yourself and you're hoping that somebody gets the message and so when these people who have a platform p core books it just means means that it's going to be read widely. One of the things we really happy about is when we find a book where the sentiment of our community is. I would never have found this on my own. Sarah harden is the c._e._o. C._e._o. Of reese witherspoon media company hello sunshine harden says the hugely influential club grew out of witherspoon genuine love of books gal. She's a passionate reader and she started posting photos of books that she was writing her instagram and sometimes she post a few bucks a month and then a couple of month's regard by but that's how it happened very quickly in june twenty seventeen. The booklet was launched officially it now has one point one million followers on instagram witherspoon has pick twenty six books and according to book scan those titles sold almost seven hundred percent better than the average twenty one of her picks were fiction and they accounted for two who percent of all fiction sales during the time period witherspoon recommendation help turn one debut novelist book into a genuine phenomenon. I'm so excited it to announce the september book club pick which i just love this book it is called where the crawdads sing by delia owens where the credits seeing has sold more than one point point three million copies and has been sitting at or near the top of all bestseller lists for almost two years like many books chosen its debut novel written by a woman which sour hardens says reflects the clubs larger mission out decision and our focus with racist book club east to find and champion narratives way women are not decide characters arctic they driving the action of agency that complex they flawed and that's just the focus of our company witherspoon media company even before the club's started she. She looked books for properties to produce most notably. H._b._o.'s big little lies several of her book club picks have already been optioned for film or tv including celeste listings little fires everywhere which witherspoon will star in along with carrie washington hardens says the show has a built in audience because we've got a following wing of dedicated fans by love soliciting and they they love this bulk. I can't wait to see what what race and carrie washington do on screen for that book and if the book brings fans of the show the show is very likely to bring more readers to the book says book scans kristen mclean once that film project hits the market. There's a whole other wave again an awareness and promotion and marketing and the book again will come right back onto the bestseller lists. Mclean calls it a three hundred sixty degree deal where everyone wins celebrity author and fans lynn neary n._p._r. News washington."