Asking Better Questions For Your Beauty Business

Automatic TRANSCRIPT

Hello hello. I am just so excited to be with you guys today. We are going to do something a little bit. Different is abc. I am permanent makeup artist and as tradition as well as a beauty marketing strategists for professionals. Like yourself that want to increase your income and impact and we do that with our online marketing program called ends other marking resources. So today we are talking about the right questions to grow your business. And i talk to so many beauty professionals and i think one of the key things is when you own your own business. There are so many decisions to make right. It's like should i do this or should i do that. And it's hard to know. What is the right decision right. Like for example. Let's say this when someone starting a business they say well. How much should i charge for my services. So one of the questions is you know. How much should i charge. And then people say oh well how much will people pay. Well when you ask. How much will people pay for your beauty services. The answer is always going to be as little as possible right. I mean that's just how things are when you ask them. How much are you willing to pay too little as possible but what you really have to do. Is you have to be able to position the value of what you are offering them so that they see. Wow this is really valuable. This is going to either save me time or save me money or make my life better in some way right because we are all buying things to solve a problem. We're all buying solutions. And we're all buying things to make our lives better whether that's a beauty service or a toaster. Okay so when you start saying how can i make more money in my business. Well that is another question that we wanna ask in a different way so the way you make more money in your business. Is you solve bigger problems right. You become specialized and you solve bigger problems. The more specialized you are the more unique you are and people can't find it everywhere you look at you know used example like if you were to break your foot. You wouldn't just go to your general doctor for that. You would want to go to a foot. Podiatrist surgeon orthopedist right on that. Specializes in that special. The tiny little bones of the foot and how to fix it right because you want to walk again so when you're specialized like that people will pay more for that. The second thing is as i just said if you're solving a bigger problem you know if somebody know hurts their toe. That's not a big problem and it's not going to you know abandoned can fix it right. You get a little scratch. You put a band aid on it not expensive the bigger the solution the more you can charge and so that's a different way of thinking about your business. So the key thing is that i want you to start thinking about the questions you are asking yourself for your business so i often hear beauty professionals say like how do i get more clients like how do i. That's like the biggest thing i ever wants. Just more clients. It's technically they don't want more clients. They just want more income. Because if i could tell you if i said to you listen you could make the same amount of money seeing one client week or you could see twenty. Which would you prefer if you're just starting in. You need the practice and you need the pictures. You'd probably say twenty but if you actually are really smart about your business you would say well. Less people less problems. I just wanna see one person. I make the same amount of money. We wanna look at. How do you get more exposure for your business. How do you get more visibility for your business and one of the things is you are showing up telling people how you solve their problems and the next thing that you wanna be doing. You want to lead them through the buying process because remember as people are thinking about the problem they have. Maybe have sparse eyebrows. Maybe they have bad skin or they wanna have a little micro kneeling or facial or something like that. These are the problems that they're concerned about. Then they also the minute they think about their problems and they think of you as a solution they have objections. So one of their objections is going to be. Okay we'll will this work and then will this work for me right. Those are the questions that they're asking and the way that you get them through. Those objections is with proof with social proof and the social proof is going to come from either you and your experience with it and you telling stories of your clients. But what's even more powerful is your clients telling their own stories and not just a testimonial a linda perry was great. I mean that's not a dismal it's a good testimonial but that doesn't help the perspective client the one that's like i don't know if i should i. I don't know if this will solve my problem. Or what if it hurts or what. If it doesn't work for me that's not gonna help her at home overcome her objection so we wanted to show up right. We want brand visibility when a show up and share stories of past successes of people that we've helped and how we've helped them. We want it to come from our clients so it is actually in their words of them about their own journey of you know i was nervous to have this procedure but then i decided it was worth it and then i came and donna. Walk me through the procedure. And she told me what to expect and then so they're talking about it and it's going to be way more powerful than us talking about it and hopefully you can see the difference in how that is going to. You're telling stories to actually overcome your perspective clients

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