Diving Into ShoutWorks with Christian Petroske


Tell us a bit more about show. What does it do Who's it full problem. Do you help us solve with that. S shot. Works is a wordpress plug in that lets you create alexa skill. From your wordpress site in one click and the reason we can get it to be so fast that it's really just one click on the publish button and your alexa skill is live is that we actually use the content from destruction from press. So you can use your existing content on your blog the other parts of your website or you can you can create new content for alexa as well and the goal there is to allow anyone with a wordpress site math. A lot of people To to get the engagement that now just the biggest brands are getting through voice. Right because you can. You can use some of the more advanced tools out there but it's still pretty time intensive energy intensive often very expensive to create your own alexa skill. Shot works it's super easy and our goal is to really democratize that for for anyone to able to do We've started with wordpress because there are four hundred and fifty million wordpress sites the biggest website builder out there and still the fastest growing. It's not losing lead anyone Gaining on the other website builders so it seemed like a good good place to start to a great community but most importantly it helps us To to make it. Really seamless the process of of leveraging voice for the first time To to get that engagement like i said you know the biggest. The biggest brands out there using voice like npr wall street journal coca cola. Right huge brands have alexa skills in have for the past. You know two three four years longer sometimes because they can spend tens of thousands of dollars to create their customs skills. But we bring that same quality and make it available to anyone and it's free start and it's just ten bucks a month if you want the full set of features but But the real the real problem we're solving or small businesses for entrepreneurs is a is. You know you're trying to build an audience. You're trying to engage. You know whoever it is your customers. Your readers your Your leads and and to do it over this new medium where you you definitely have less competition than a lot of other channels and where the possibilities for deeper engagement or actually greater so give an example like there's so many things you can do with showers. We've got if you're a restaurant you can share your daily or weekly specials throughout your a digital marketer you can get you can put up a voice lead magnet and actually get sign ups. 'cause it's it's not just one way right. It's interactive we have a bunch of travel blogs travel bloggers on works right now use it essentially as another way to To make the most of their of their written contents with they'll do they write blog posts. They're doing this anyway. Have a blog. You're writing pushed all the time and publishing them on all kinds of channels social media your email newsletter. Now without words you can in one. Click add voice to your your roster of channels that you're using and i mean the the most important thing of course is getting engagement from that channel and allowing people who they may not be looking at a screen all the time right who may be washing dishes or going for a run or do laundry. Whatever it is. They have to use both their hands. Can't look at a screen but you can still. You can still consume your content. The typical way that people have done that is by creating a podcast of the. You think you've used this before it takes ten hours to create one episode of a podcast. Right that's just an insane amount of time and of course like most small businesses or entrepreneurs are not gonna be able to invest that so shower is a way to get some of the same benefits impact on your business a real engagement with with listeners and users that you can get from august but get it one hundred times easier. Where where you're leveraging. The advanced of alexa amazon has invested in. Were heard the best years longer. And she'll narrate your posts and and there's a lot more that you can start to do shower very soon because we're we're we're building out a bit in the next couple of months. You can add audio content. You can customize it a bit more as a lot of exciting stuff to come

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