Listen: Penn State, Navy, America discussed on The No B******t Marketing Podcast
"Getting humbled is pretty much daily basis. When i was in america i might get humbled by the top person in the company who knocked me down a peg here too but other than that i wasn't home very often but among but every day at this company and then the second thing is you either become vulnerable and be yourself off or you just don't you don't achieve the growth you need because anytime. I'm not completely myself and saying what i really really fully believe. Those are the times that we accompany get in trouble because there was some ambiguity and i have a phrase ambiguity breeds mediocrity and that's what ends up happening anytime. I'm not got myself and don't completely address something with a potential client. That's what ends up happening so i agree with you. You have to be naked. Yeah you really do. I mean i mean the other thing. I think is in that environment. What i learned <hes> was how i contributed to the problem right and <hes> and and i think that that's one of the things that also everyday kind of business level or just execute the business that you'll entrepreneurs we can do a lot aww cool things and create value and found you start businesses and things like that we can also screw them up and and you know i'm always looking to see how might be contributing the problem that we have and try to instill that as a culture in a company you know human beings are very good at identifying problems are also very good at making it distinct from themselves right you just kind of like the fundamental attribution error which is everything. That's good. That's happened to me is because i did it. <hes> and everything it's bad happened to me because somebody else did it and it's just not reality and so they experience submarines was very humbling in that way because you saw where you may have contributed to a problem and you were you were calling on it and held accountable to that <hes> and you learned that that's not a bad thing. You know. That's that's a that's a very liberating thing to be quite honest. It's it's way when you have the trust of you know when you're relying on everybody around you to live you know because because the reality is one sailor on a submarine can kill. Everybody and it doesn't take much do that. When you learn how submarines operate <hes> you know you you you you learn to appreciate kind of the authentic nature that that that is a human being that they have many strengths but they also have weaknesses <hes> <hes> and to kind of look at your weaknesses and have some humor about that <hes> makes you know getting the job done that much easier and in fact i think it makes makes it the job that gets done a lot better jobs. It's part of leadership and teamwork is self awareness and being able to admit your weaknesses and be vulnerable bottom and try to find a way to focus mostly on your strengths. I'm with mike chernock of eighty works on the no b._s. Marketing show he's gone through an early part of his career career path his journey and he was on a submarine seven years. Tell me then what happens next and how we get to where we are today yes so i go go from the world. You know that world can find with you know who i believe i'm obviously biased or some of the best you leaders in the world best people in the world and i land on a college college campus at penn state so i'm in my mid twenties and i go from yo disciplined accountable environment to the opposite. Unfortunately you know there was there was a veteran office there and it was this guy bill who was a vietnam guy was helping me navigate some of the challenges of that transition but <hes> you know similarly to the program i was. I went to school at penn state. I did my undergrad graduate degree in architectural engineering. I've always loved buildings because my dad eventually got into the building business. <hes> and you know i i i. I liked it. I liked like you know the what it took to build the building he he was on the contracting side so he after a few years after get out of the service in and out during that time period before i went to the navy he would take me the job sites and things like that. It's always like buildings lanes. In when i got out of the service i wanted to use some of the skills that i developed around your the technical aspects of of <hes> submarines and a nuclear power plant specifically and translate that somehow but outside the nuclear world. I didn't wanna give get into nuclear power or stay nuclear power in the commercial side so buildings seemed seem to make a nice convergence between passion and my technical skills <hes> and then obviously get the engineering to support becoming a professional engineer so i finished my degree work. It was a great. It's a great program. <hes> i got exposed to kind of your not expecting it but it just happened that the a._f._c. program. You're getting exposure to architecture studio over many years. You're gonna exposure to h._v._a._c. Systems electrical systems and plumbing systems and structures or buildings very similar to what expos was supposed to in the navy where he i had an expertise so as electricity made an operate the the electrical electrical portions of the nuclear power plant and the submarine but i also had exposure to everything from firing systems on submarines to specific nuclear the reactor controls and the mechanical systems and so i always had a belief that you know like you'll you'll you'll become a specialist at something and you re to get really good at to be the best at it. You really have to be aware of all the other disciplines at that specialist. Interacts with buildings are complex. There's a lot of systems systems in them so <hes> that training at penn state was fantastic. I got out and i worked for a couple of firms. <hes> wow was doing all that though the thing that i can look back with some hindsight now and go that's why is that all along i was he's starting things you know so in college for example. I had a multitude of businesses two of them. One of which still exist has to this day <hes> created a training program <hes> for <hes> electricity in centre county k and it was for the center county electrical go contractors association what they found was into rural part of the country without unions data law did not have the requisite kind of technical training and exposure exposure showed there was something called a professional attrition program that i took into took some of elements of it kind of put my own elements and created this program and taught electrocutions in centre county for a number of years <hes> establish great relationships or contractors and did this at night and you know through route throughout the year and graduated a bunch of classes taught them electrical theory taught electrical code taught him leadership principles green buildings so taken some the stuff i was learning <hes> while in college but also what i had learned in the navy and taught and created that business and in that business <hes> was picked up up and is now at a technical school <hes> williamsport where are she'd me wilkes bar <hes> where it's being taught so <hes> the other thing i did was i started started a construction company and so what i noticed in the market up at penn state wasn't a lot of <hes> kind of <hes> there are a lot of small entities but but there wasn't any entities and in in large as with anything in between and there was a gap yo in terms of just like residential and light construction and i was making all these you know building my network network with all the electrical contractors some of which were fantastic electricity to they're really small side. Just start an electrical construction company and <hes> and then what i would do. I would call up some of my students and say hey. I marketed so i i you know that was other than a lot of people that market so marketed and newsday's there's traditional stuff newspaper ads and things like that and it was picking up these different jobs started working for a client out of harrisburg who had a financing package that they could give residential owners to be able to do improvements to their to their homes <hes> electrically new charvis entrances and thanks and so over a number of years developed an ice clientele <hes> w- i'd get up in the morning i go go beat up a couple. A couple of traditions do work on an office building and by seven thirty i'd break while they kept broken and i would go to go to class and take my eight o'clock jam yeah and <hes> and so those two businesses i ran for a number of years that business that you marketed and how did you have the were. What what did you do moneywise. Did you get financing or did you have someone support you or did. You have some savings from the training school that you'd business that you had. How did you get the the business the money to market that business credit cards right. Fortunately i never had a lot lot of just good old-fashioned shing guerrilla marketing to like. I haven't really come from any money. I don't have uncle joe's gonna throw me some cash. Never have never will had great support from a mom and and things like that her belief in me to be able to do that. I ain't mama havis idea. She believe any sun that was enough for me. Up there. I get the money from somebody else yeah <hes> and whether that be joe company uncle joe the credit card company and so i just tried to make nickels and dimes learn how to do the economy my shelf learn how to do graphic design. My shaw learned how to do all the elements that you need. Come up with logos. Did all that my shelf not that time. You're still at state college. Were you at penn state for four years five and a half years i haven't up here so did you finish with a masters. Finish will go up there for five and a half years you get a master's undergrad and masters wild starting and running to business. These are the kinds of stories that our listeners need to hear entrepreneurs often often have started this way. It's similar to mine where you just tried things that you knew of a little bit about in your passion about and you've got better at them. Turn them into businesses some of them summer enough to make you know make some money on a mother's made enough that you can hand it off to this place in wilkes barre so interesting stuff so now you find the are <hes>. Do you know like say twelve thirteen years out of high school and you've got the seven great years of experience in the military where you learn leadership. Learn the technical aspect of the submarine you then come out and you get your undergrad and your master's while forming two businesses what happens then so. I knew that i'd have to work for three years. <hes> <hes> <hes> most likely four years to be able to get my professional engineering license which will allow me to practice <hes> in the state and so while i was doing that at <hes> at working for a couple engineering firms architecture firms you just designed firms <hes> in general and getting that experience <hes> i started a a movie store rental."