Julia Chevenez, Brian S Arnold, Julio Chev discussed on The Authority Project


Let's get right to it. Tell us first of all i. What is an avatar. Not the movie that the movie right is people who do not know what that is. First of all assure. Okay so these way to explain that an avatar is essentially the these sort of customer that you want to sell to in the most basic sense right <hes>. What i'm going to be talking about today is essentially you creating that and i know there's probably many of you <hes>. Listeners out there. That are like okay. Yeah i've heard about this. You know or maybe you think you even created one. But i wanna challenge you to revisit it because there are two big problems. I normally see the first being that when it comes to an avatar <hes>. By the way is that noise too. Bothersome pio okay. I just wanna make sure could be low so the first being that you go to shallow so in other words if you are creating your avatar this person that you're selling to and you go to shallow. You might just be saying. Like i wanna talk to everybody. I wanna serve everybody. I want to help everyone in their different nations. And then you can go to deep where you're giving your nehring down search so much that it's not beneficial and it can just be more time consuming than anything so. Let me give you an analogy here. So we're talking about like <hes>. Dating as an example right the primary one too shallow is like i wanna marry or date for <hes>. In this particular circumstance literally anybody anybody who is you know. Eighteen to to to eighty five. I don't care let's go out. That is not beneficial to you. Especially if you're trying to find that one person you'd if that's what you're putting on your dating profile or that's what you're doing when you're walking in the club and you're just like literally anybody who's interested in me in me. Let's go out. It's probably going to work out for might be a bad example to you. Went to there you go right go right ahead yeah <hes>. And then there's the other side to it where it's like it's too deep where you're like. Okay i'm only interested in guys or girls or whatever you know that are thirty to thirty one. And they only shop on whole foods on thursdays and they only drive yellow maserati. Something like that is so specific. That is actually very problematic. Because then you narrow down your search so much that it's just impossible to find somebody that to to serve in that. In that way right there was some benefit to that because you can now think about income level if they're driving new maserati <hes>. Can think that. Hey they shop at whole foods so they might have some some of the same common belief systems. That i have so in. In that regard you did get a little bit into the right brown but it was just too specific if that makes sense. Yeah so the idea that you kinda wanna do this. Like goldilocks method. Where it's not too shallow <unk>. Like you want to okay. There's a there's something going on power washing high windows or something. I don't know. I'm sorry. Everyone i know this is crazy. Police stick with me. It's important to understand that petar. So yes like i said. They both have their pros and cons in their own ways <hes>. What you wanna do. As i mentioned is do that. Kind of goldilocks method. Where it's not too show not too deep and you want to kinda give yourself just the right <hes>. Just the right amount of of a filter. I suppose as far as like who you can serve in how you can do that before i go into that. Brian was there something a question you wanted to ask that. I may be able to answer. In case i wasn't very clear or you couldn't hear me because of the incredible amount of noise that's happening decide. Just what people who maybe. Why is this important. Why why why. Can i just go ahead and just put my offer out there to for all to see. Why is it important for them to have this advertised to be so to be so defined in this way. Sure i'll tell you the first hand. It's because if you say i can serve anybody. You're really serving. Nobody like this mind. That might have been okay for you to do. Ten fifteen years ago online when facebook was barely starting out and all that stuff. Because you know you're like one of the only <hes>. But if you talk about something as simple as like advertising. I think if i remember this correctly it was like twenty sixteen. There was something along the lines of like three point eight million advertisers on facebook. But today in twenty twenty. There's almost nine million advertisers like. It's it's such a large pool and we're all gaining and you know saying. Hey look at me. look at me on. People's news feeds mobile sites. And all that that. If you don't understand who you're speaking to all that money that you're going to be putting towards ads is gonna end up being wasted all that time that you're putting towards organic social media post things like that <hes>. Are being wasted as well. Because you're just not gonna get the sort of engagement what that's likes or comments or click on your link in order to apply for your service or your program. You're just not going to get that because you're not speaking to this one person you

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