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Trainer performer or anyone at all who gets paid for teaching anything in person. You should pay attention to this episode. An online course maybe the most logical side also for you to pursue because if you build it correctly it can earn money for you over and over now you might think that online courses are only for marketers or instagram celebrities but some of the most popular ones hand the ones that earn the most money in the long-term are about simple everyday topics including some stuff. You probably haven't thought much about so in this story for example a tap dance teacher overcomes self-doubt <music> out and launches a toe-tapping online course proving to himself that he's not tapped out right. Get it but wait. There's more now speaking of overcoming doubt <unk> out this is important <hes> he struggled with imposter syndrome took him quite a while to make the chorus not because of the technical aspect of it but just because he was afraid to put it forward and I know that so many of our listeners have the same struggle but this guy managed to overcome it and this courses now his primary means of income as he continues to do something he loves and he's also exploring new things things while he's got this passive income arriving every single day so a lot of things we can learn from this one and it's just really fun. I enjoyed working on a story all about tap dancing so stay tuned. That story is coming right up. Here's a quick shout out to our sponsor. Sunesson school is brought to you by cards for travel dot com their most popular car this month offer sixty thousand rewards points the chance to get into one hundreds of airline lounges for free and get your global entry fee reimbursed. Those rewards points are worth seven hundred fifty dollars hours towards travel. You can spit anyway like on flights. Hotels cruises more this limited time offer is only available at carts travel dot com slash hustle. That's cards travel dot com slash hustle. Bill Simpson believes it's impossible to be unhappy tap dancing. He also believes everyone. Secretly wants to learn how to do it. Opinion comes from personal experience. He is dedicated his life to mastering the art of tap as a teenager he'd watch old movies featuring stars like Gene Kelly and Fred astaire and dream of being just like them to him tap dancing with a rare form of magic with it. All of life's problems could melt away as you enter the whimsical state of flow aw bills captivation led him to serious study slowly but surely he began to master the art form over the course of the next decade. He became a bonafide tap dancing star are in his own right eventually became one of the most well respected tap dancers in Australia. He choreographed shows perform musicals and learn from masters. All over the world in short tap dancing bill's life beyond performing teaching tap became a full-time job and main source of income into his late twenty s he enjoyed it but it had one big built in problem or let's say limitation. He was only one person and one person can only teach so much even when that person can tap dance as this past he could you teaching didn't afford bill the flexibility he wanted in life. It was strictly an in person job if you weren't there you weren't paid on top of that. The He loved tap. He'd spent so much of his life on it that he was feeling the urge to try new things he wanted to dance to the beat of a different drum but with the way his life was set app. It just wasn't possible so bill decided he had to make a change he would start a side hustle with the goal of eventually creating a fulltime income answer of what to do with somewhat obvious us he chose to start an online tap dancing course in this course he would cover all the main steps and film in Hi Rez video from different angles. He wanted to make the most definitive of course on tap dancing that existed anywhere. You figured he would have it done in five weeks right in week one film week two week three tell people in week four and debut it to the world and week five boom was easy and it was easy or at least the first two steps were the writing and filming was done in two tweaks but after that what bill calls his impostor. Gremlin showed up he began to doubt himself questioning whether or not the course would be any good furthermore more. He lost confidence in his own ability. You constantly thought himself asking who am I to teach people how to tap dance struggle became so real that it took bill several months to make more or progress when it came to dancing he was an expert but to complete and launch the course he felt like he had the equivalent of two left feet what helped him shuffle forward was forgetting about the enormity of the task instead of trying to make the perfect course for everyone he focused on making the perfect course for one person. Brahim that one person was version of his sixteen year old self with that character firmly in mind he powered through unfinished. It took six months total but he was incredibly proud of it to get to step five putting it out to the world he would need a website. You got lucky when his preferred domain name how to TAP DANCE DOT COM available. You registered it right away credit carte fumbling in his hands the whole time installed wordpress and used his own rudimentary skills to modify a theme to his liking. It was April twenty sixteen when he was ready to launch the just tap tap. Dancing course was about to take center stage. Bill was confident. He delivered on what he set out to do. Providing the best tap dancing chorus possible he built a a small email is from teaching over the years and use it to kick things off roughly a thousand people. We're GONNA fight from his newsletter that the course was ready for purchase within the first few days he made fifteen hundred dollars in sales was clicking his heels all the way to the bank but sales dwindled fast because the original source of referrals was tapped out so bill bill decide to turn to youtube yet parts of the course into an eight minute video tutorial covered some of the early material it performed well and kept sales trickling in but then then he made a tiny change that yielded big results he changed the thumbnail video to something that looked more enticing and instructional then. Bam the video radio took off he became a top result for searches of how to tap dance in Google and Youtube and still receives over a thousand views per day in back. That video is so successful. It's the main driver of sales to build a website which in the past year has generated forty thousand dollars for him. It's enough revenue that he's taking a step back from teaching and now has the time in finances to explore other passions and interests today bill is grateful. He didn't tap off into the sunset instead. He pushed through his self doubt and hot shoe. She hustled his way to success.