Ford decides not to unveil the new Bronco SUVs on O.J. Simpson's birthday

Automatic TRANSCRIPT

Ford Motor Company has decided that maybe it's not a better idea to reveal the new Bronco I know J. Simpson's birthday W. W. J. out of it reporter Jeff Gilbert with this story the reborn Bronco will now be revealed on July thirteenth fortis said they didn't know July ninth was OJ Simpson's birthday when they chose the date university of Detroit mercy marketing professor Michael Bernacchi says Mr shows how big companies have to carefully plan everything they do you're going to be very careful about everything there's too many things happening yes absolutely there's no doubt about that yeah Ford says it decided to move the Bronco reveal date to be sensitive and

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