How to Livestream The Right Way | Ep. #1386
Up your marketing knowledge with your instructors. Neil Patel and Eric Su. Hey Margie school listeners. I have an interesting stat for you. Did you know that Walmart improved their conversion rate by two percent for every second that improved their low time in other words website speed helps with conversions in addition to that google uses it to determine where your site ranks in their index so the fastener website loads the higher? Yo Rink for that reason. I want to talk to you today. About a company called Dream House dream. Hose powers the web with fast websites and superior customer service brought to you by team of web experts or super committed to your success online. We've worked with them. To a special offer just remarking school listeners. All you have to do is go to dream. Host DOT COM slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today we're GonNa talk about how to live stream the right way so right now. We're recording this April. Twenty second twenty twenty or still in the midst of the pandemic in the United States right now so we've been streaming lot not only us a lot of other people have been streaming the Gary v's of the world. A lot of people are live streaming. So Neil and I wanted to share a couple tactics on kind of what we're doing right now in terms of how we're live streaming and also passed tactics that for us to kneel first before you get into that you know with our podcast episodes when we record we do live streaming and Noah who we graciously see has spared some of his time to help us out. He's recovering from the virus as well. So thank you for helping us out and hope they are. Recovery is getting better every week as we talk we're not destroying on linked in we're streaming in quite a few places where we streaming Eric. I was GONNA drink my tea or drinking for drink more were streaming or streaming on linked in were streaming on youtube or stream it to my facebook personal and then our marketing school group and also another facebook page cool or streaming in quite a few places. Eric and Noah know much more of the technology setup Because I'll be quite frankly time I live. Stream is when someone on my team tells me to click a button and I just talk even my microphone setup and stuff like that. No-one Eric did everything for me. I'm not the most technologically savvy person. I think Eric would agree with that. Any one of our mutual friends got me a new iphone caused. My iphone was literally. I think like four years old or something but the point I'm trying to make is if you're gonNA stream you can stream on all the channels at once and you can repurpose content. Now some people end up telling you that. Oh twitter prefers this content and scrammed prefers this type of content. The reality is is. You don't have time to manually stream to each and every single channel individually Z. You're better off just doing a simulcast to all of the channels all at once. It's convenient. It says Utah. You get a bigger bang for the buck. Sure you would do better off if you live just on instagram and then you do Lincoln and then you do each of the channel separately. But it's a lot of work from everything that I've tested. You get a bigger bang for the buck if you just go live on all at once even though it's not fine tuned each channel. You still get way more impressions way more views way. More are Y for the time that is being spent Yup. So I'll go into the practical things you can do this. So we use re stream. It's restrained dot. Io something that Noah found and it's been great and the beauty of restraint as well as that we combine it with Zoom. So right now. We're recording from zoom and were recording the podcast but at the same time we're streaming we're using zoom as a method you push out to all the other channels restring allows you to do. It's not that difficult to do what I would say. That Mueller were recording for ballots. Hour and a half right now. We actually chop up a lot of this content and then you know put memes over it to if you want like the captions over things. We put it on instagram inscribed. Tv as well. It helps us. Make the most of what we're doing you. I mean if you're just starting out you can use repurpose. I think it's fairly cheap to us. But that's how you get started. I think it's it's thinking about. Hey you know what it's okay to suck in the beginning you're going to get better over time and that's okay get better go ahead. The other thing that you need to know is when everyone's trying to lie soon as I need to have the perfect setup I have my living room or my dad's her office looking amazing. Look at those little who they're that my wife gave me. I'm sitting on a couch. My baby's sleeping in the other room. One of the rooms over there. You can't turn it. Too Far microphones connected. It is what it is. You know. This is like look at Eric Right. He has a bike in the background. I like other background as well. My computer is not doesn't have enough. Cpr Ram or whatever zoom to let me do the custom backgrounds like. I said it is what it is and something's better than nothing. Everyone tries to be perfect. When you don't need to exactly so guys. I mean better to get started. I mean even if you start on channel I great you can definitely use the channels that we mentioned later so go to marketing school the Iowa slash school if you want to learn about the education program are putting together free to get on the waiting list the interest list. And we'll see you tomorrow. We appreciate you joining us for this action of Marketing School..