Researcher, Oklahoma State University, Seventy Percent discussed on The Rich Roll Podcast

Automatic TRANSCRIPT

They released numbers, and they said, according to our numbers more than forty five percent of people would ban swatter houses. So they want slaughter houses band. And so the meat industry said, you know, this true look at the source, so they went to one of their handpicked researchers and researcher at Oklahoma state university, and he did the researcher research, and it was like sure enough and our poll forty seven percent of people want to ban slaughter houses. Two thirds of people are uncomfortable with the way that animals are raised today. So I think people like Dr driving their cars like what they like about driving is not necessarily and only getting from point a to point. I think there's also a control issue of sort of sitting in the back of the car where the car is driving around that is a little harder for people to wrap their minds around. I would say this is more like going from the horse and buggy to a car or going from a standard camera to a digital camera. We're going from dial phone with a cord to go into your cell phone like what you like about taking pictures or talking on the phone or eating me what you like about it with meat. It's taste its texture its experience, its culture. It's whatever it is. But for almost nobody I really want animals to be raised and slaughtered for this. So if we can give people the taste the texture the things that they like about meat, and we can get a lower price point. I really have just absolutely no doubt that it takes off and early polling super good or early pulling on this super super good. I think there was a sauce stat twenty to thirty percents of people are willing to make the switch twenty to thirty percent of people are willing to pay more for clean out people who are willing to try it somewhere on the consistently on the order of seventy percent people are willing to to make the switch like permanently or in the order fifty percent, and this is programming against human physiology, which has for ever told us don't eat something unfamiliar until like lots of other people have eaten it versus. Might kill you like you just basically say if we could grow meet directly from cells without animal slaughter. What would you think of that? And most people are excited about it. And as we were talking about a minute ago, especially younger people are super excited about it and bear in mind right now plant base me is a third of one percent of the meat market. And we're talking seventy percent of people who would eat clean me, which is, you know, three times two hundred ten times as many people before we even have a product like once we actually have these products on sale on shelves, and we're saying do you want the product that might have a whole bunch of bacteria might kill your family? Maybe laced with antibiotics, and here's how the animals were raised in slaughtered. Or do you want this other safer cleaner product that doesn't have all of those ants Larry costs? I don't think like you're not going to have to be a Madison Avenue genius to sell the clean me. Right. Well, if I was a venture capitalist. You just gave me the pitch of all time. Right. I'd be like take all my money. But it also I think there is a little bit of a fear button with people to they're like, well is this genetically engineered and I heard that might not be so good. And what's the long term? You know, we don't know what this is doing to our bodies long-term. In fairness, like I think we have to have those conversations to really make sure that we're doing all of this. Right. But you. Made an interesting analogy in an article you wrote between this movement and kind of. What went down with the in vitro fertilization movement, which I thought was out. Yeah. So forty years ago..

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