Raleigh Beer Garden, Miller, Raleigh discussed on Accelerate!

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Automatic TRANSCRIPT

Convenience stores way that they sell into those outlets is by using data insights to show that customer something. They didn't know before orders example of what the cassettes in insights is a term the so casually. Yeah, this so so to examples just with Miller corners, so one of the one of the primary things today or primary challenges today for a major brewer like Miller cores is that the proliferation of craft beer, and you go into bars today or they used to have for five tap panel. Nls with any recognized. Every tap handle. Now go in there. Fifteen tap panels in recognize any of a bar five blocks away from me that's fifty five handle. So yeah. Yeah. So in in my hometown Raleigh. There's one it's got the world. Goodness. Piccolo records for most beer taps. They got Raleigh beer garden. But the so one of the things they had to to do to get cores light Miller lite back on tap as they were losing tap handles affairs was to show them that while they thought the the consumer was craving craft beer. And so they wanted the kept adding more and more craft beer, those tap panels. They had to show them through marketing. Studies in data that that beer drinker that drinks the premium light beer, like cores lider, no lie. They actually drink more beer a spend more money on that beer. In a more loyal to that brand. And so it's basically it boils down to interactive conversation with the our restaurant owner, resulting in a on the spot is this case, this is how much money this is how much more money you're gonna make by replacing in this craft beer with. Cores light. And by the way, we can also help you manage the beer category for your bar and restaurant not just for our products. But for our competitor's products. In the grocery class trade. They take data that comes from Nielsen, and they can show the uplift for specific type of promotion in the moment to the storm Anna jer using the fine. And that you know, that kind of data they're basically saying if you put a hundred stack of beer.

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