To take those risks. You can't afford to take the advice of the house. And that's the biggest issue in seo right now people who learned from tout's yep absolutely thinking about like especially third point about last point you made on. It reminded me of conversation i had with. Another gentleman was on the show and he talked about you. Know he's doing podcasting. He produces them and he said he had clients come to him or one client rather that said we want to have something that's funny and viral like the dollar shave club to when she said.