Listen: Steve Jobs, Victor Ipad, Apple discussed on Vector Podcast
"Okay. Here's the thing. Steve jobs. Never wanted. Knipe had many. He joked about having to file down your fingers just to use one. Then Eddy cue read an article about the advantages of a smaller, Android tab. There's a story about how the other apple executives pitch jobs on itunes for windows. He said, no, they said they were going to do it. Anyway, jobs cursed told them to do what they want it and said they'd be responsible for it. This was that. But with the ipad mini that Steve Jobs. One of the biggest deciders in the history of personal technology was willing and able to at the people he hired entrusted make some of those decisions. Even when he fiercely disagreed with them is a leadership case study for another video for now. Let's dig into where I had many maybe going next. Welcome back. So great to see you again. I'm Rene Ritchie. And this is Victor ipad mini had the shortest turnaround of any IOS device ever at least up until that time. Apple went from not making one to scheduling one to ship on a dime. Luckily, the software teams discovered that the. Existing nine point seven inch ipad interface shrunk down to seven point nine inches with the density, increasing from the ipads, one hundred and thirty two to the iphones one hundred sixty three. Remember the days before retina kept it completely usable and good thing too. Because they didn't have time to make get another interface. That wasn't the result of any careful multi year planning to reuse existing screen fabs or save on you. I work. It was simply the karma of solid practical pass toy ses creating opportunities for smart efficient future choices combined with the next generation size.."