Listen: Bronson, WYK, Billy Mcfarland discussed on FOMO Sapiens with Patrick J. McGinnis
"So when you do an event. You can't control everything. For example, you gave this great example of this party you did in the Bronx and you work with influencers and the minute you bring in all of these forces, especially people who will have platform, and have major followings, and they're going to reinterpret everything you do. And then share it with their followers. You are inviting a little chaos into the message right? You're inviting I it has to necessarily be. Uncontrolled in a sense, but at the same time that brings its own risk. If you think about obviously a fire fest, kind of thing, where you'll never be involved. One of those, I'm sure but, but not without a fifteen million dollar wire deposited. My thank you know, four months before the event. Exactly, which, which anyone should have known if that wasn't happening. It wasn't going to happen. Yeah, that one is a particularly egregious example of something that was just totally mishandled. An but at the same time was interesting too. Is that it? Came the only reason we know about it is, because all of the people who were associated started tweeting about it, and started reach tweeting all sort of stuff. So when you think about, as you create events like how do you how do you manage the potential that maybe something doesn't go perfectly or that somebody kind of goes out the rails and starts starts sharing or tweeting or whatever about the event in a way that isn't isn't positive? That's always a risk. And some of that is always going to happen. And, you know, I, I thought about when we when my mother and I started this business nineteen years ago, we, we are the first few events, we did we actually catered them as well. And we don't do catering now haven't done it since really the first year we were in business. And the reason why we don't do it is. Because every single guest every person is an expert on food, every single person eats three meals a day. And so I didn't want that kind of level of expert scrutiny on every move. I made because the fact of the matter is, you can make the absolute best. You can make the absolute best dish. The absolute best fried chicken, the absolute best black meat so cod. But, but, you know, they're people. Who just don't like fried chicken, and they're not going to be happy? And, and so that's, that's a problem. And, and they're going to say something about it. And so I, I didn't want to be involved in that, but, but the I guess I'm too fragile. No, I think with an event, you're always going to have some of that. But, but the fact is that if you can. If you can have more of the conversation be positive, which I assume you can, and in our case knock on wood. Luckily that we, we've been able to do that there may be one. There may be a person who causes some problems or complaints, but it's actually kind of adds to the conversation in a way. And, you know, I think that the fire festival is a great example of colossal boondoggle and disaster. And but I think that the real story with the fire festival is not the story of the experience of the five hundred odd people who went down there. I think the story is of the cultural sort of zeitgeist the shod and Freud rejection of all of those people and the disobeying heaped upon the people who went I mean I think that the the the Billy McFarland situation, okay? He's a criminal. And I think he's in jail. Still. Yes. And, but but and so he's listening, by the way. So chat out higher. Shout out. Shout out criminal, the, the people who went down there have a lot to complain about. But what, what to me was, was interesting or funny about that situation? If funny is the right word is those five hundred people had had had one guy to complain about, but half the rest of the country was started complaining about the five hundred people. And so I guarantee you, if there were another fire festival, and it were called fire festival. And there was any kind of assurance that, that, that on a production level, it would succeed. I it would sell out in a second. It would sell it a second, so they got their national conversation. It's too bad that it was all based on fraud. It's too bad that there was. No there. There there. There was no actual business that it was promoting. I mean his little entertainment app platform, which, by the way, was never gonna work, but, but it did its job. So Bronson you go to a lot of events when you go to a party, what do you bring to the table? Like what should we as tend to events, bring in order to make them sort of better than they would be without us? Well, you know, this is actually a section in my book, and it's the obligations of guests, most of the book about the obligations of a host, but, you know, it's a reciprocal relationship and guests have duties, and I think that for me going to a party. I'm I'm always assuming that there is someone else who's, who's at the party who's at least as nervous to be to be there as I am generally, I generally have social anxiety when I go to events, and I think going to them as this drain. Range, kind of Freudian exercise in conquering my own demons. And here I am. This is my entire life is going to my that same. It's battle all the time, baby in inside the brain battle of. No. I, I have to -ssume that there's I always assume that other people there who feel the same way and I try to figure out who those people are and I try to make them have a better time. So I mean, I'm the first one to do do a shot or get on the dance floor or you know if if the karaoke machine gets turned on I'm game but, but what I do. Every time is I try to look around the room and see if there's anyone who needs to be brought more fully into the fold. And I think that's the nicest thing guests can do for a host. That's something we should all aspire to. I think is, I mean what you're saying at the end of the day is making sure that everybody feels like they're welcome seems like the best thing you can do is a guest to help out the host you never complain. Oh, is never complain never. Nobody's gonna to parties anymore. Yeah, don't complain. I mean you know, if there's a problem help fix it. Be part of the solution. Don't be part of, don't be part of the announcement of the problem. So Bronson, this is the show about finding the power to choose what you actually won and business in life and finding the courage miss out on the rest. So you're a man who makes a lot of decisions every day, based on what I'm hearing from you just amount of detail. Indecision, is insane. How can our guests make decisions stick with them? One of the first and one of the best pieces of advice. I ever got in business was. From Anna winter, and she came to the very first event that my mother and I ever did. And, and I enjoyed it, I think, and then put it in the magazine. And and you know, I would run into her periodically over the years. And in maybe the first year that I was working. I, I asked, you know what, what do you think is the most important part of your job? And what do you think is the most important part of my job? And she said, you know, it's the same, it's that you have to decide, and I said, you know, I okay sure she said, no, I mean, you really have to decide you, you have a meeting, and you've got people who are counting on you to make a decision so they can leave the meeting and go do their jobs. And so you have to give them the information. That they need, which is a decision to, to do their jobs and you may be wrong. And sometimes, sometimes inevitably you will be wrong, but, you know, and she said, I have a magazine to put out every thirty days. If I'm wrong this month. I'll be right next month. But the magazine has to get out and that's really an event is kind of the same way. There is a time frame here night. The party will start. We have to just move, and so I tried to never have a meeting with my team. And I, I don't ever want them to leave a meeting with me. Not knowing exactly how, I feel are where I stand about about a decision that needs to be made. And at the same time while you're being so decisive, you can't do everything decisive slash terrified. Right. Well, they go together. Sometimes right? Because you, you, you don't have perfect information. We all live with a world of information he. Symmetry and you have to accept the fact that you can have the best of intentions to make the best decision. But once you decide than the world happens, but, you know, sometimes that's the best part of it, because it's particularly when we're living in a more and more inclusive and more diversified world. We have different frames of reference now. Yeah, you're more likely if, if your company is, is, is committed and, and is actively trying to make itself as diverse as, as the world around us as you're, you're more likely to be talking to somebody who didn't have exactly the same education, you did didn't focus on the same subjects didn't study the same things didn't have the same life experiences didn't grow up eating the same things, you did didn't travel to the same places so you kinda get really specific. Yeah. And be very clear, but you also have the opportunity to listen. More and learn more and hear more about what can happen or what things can. Can be and that expands. All of us, I think, and so as you're doing all this, you can't do it all. What are you missing out on sleep? Okay. I think we can all you shit that. Well, it's been really fun having you to here today on the show, and it's been really fun. Getting a new and learning about your business. So if people want. To learn more about you continue the conversation where can they find out more about you and about your business? Well, in anticipation of my book, which comes out in October, which I hope everyone will will pick up. I'm on Instagram. It's just my name at Bronson van Wyk, the company is on Instagram. It's at van white van Wyk, and the, the and that's the that's the company that does the brand events. I sorry that, that does the private parties, and the, the company that, that does the brand events is, is called workshop which is also on. And we're WWW dot van Wyk dot net. And WWW dot workshop worldwide dot com and keep your eyes open because Abby filling your book launch party is going to."