Maine, Canada, Bruder discussed on Brotherhood Academy Radio
Every fire department should have won because people are going to be out there looking. Your your community is going to be out there looking. They're gonNA WANNA know phone numbers if they need to reach out to you. Will you will together. One continuing to serve always brotherhood. Academy radio? Podcast guys and girls. Welcome back to the Brotherhood Academy radio. Podcast I am Nick Hilton and I am here with your full length episodes. So welcome back everybody. This is exciting because I am in studio by myself however I do have some other living creatures behind me. So you're going to hear this. Probably maybe throughout the show you hear some scratching pecking and peeping In the background that is because we have moved our baby chicks to a bigger bruder. What Bruder is then. You know what I'm talking about if you don't know Bruder is you put baby chicks in to keep them warm and feed them and let them grow before you put them outside into a chicken coop but we have is. We have moved it down to the basement. Because that's obviously where everything goes in. This house is down to the basement and It's actually much better setup for them as they grow so you're going to hear them in the background. I do apologize if you don't like chickens and we don't like the sound of pecking in and scratching and keeping. But you know. Hey you'll get used to it We sure have here. So let's first before we get into the show Talk about as we always do the down to fight fire. F. Volunteer Firefighters podcast out of Canada. Great Group of guys. Please give them a follow. Subscribe to them on itunes. Or whatever other podcasts platform you listen with because I can guarantee you. They'll be there. They are also on facebook and twitter. Instagram Tick Tock. They're always posting really really good stuff really good content. They create their own videos. They do a lot of training videos. And it's pretty pretty sweet and I just realized that they were guests on another podcast A few weeks ago the behind the shield podcast which I've never listened to and I'm going to subscribe to it and I'm going to listen to that because there's an array of firefighting podcasts out. There and they're all great and they all hit on different different topics and provide a lot of value. So but the D. tff guys provide a ton of value. It's a big group of guys volunteer firefighters in a rural setting in Canada western side of the country and right now as their wildfire season. So they're starting to ramp up there and they're They get some crazy fires that way so please go check them out. Dt F F down to fight fire volunteer firefighters podcast. So here in Maine. We've been having some really really strange weather. And if you have ever lived in Maine or do live in Maine. You knew exactly what I'm talking about because it's not really at all that strange after all because we never know what the day is going to bring. The weatherman can say one thing and it's GonNa be completely different. Good example is today yesterday. Let's just let's start off yesterday. Yesterday was a beautiful day. We did a lot of yard work. Outside is a great little Saturday. started to build our raised garden bed. It's actually it's a big one eighteen eighteen foot garden bed and And you know credit to Captain Dave osgood. We had him on the show a few weeks back when we were at the fool's doing fools of an we had him on the show. He has a mill in his yard and he has a lot of land and he enjoys cutting down trees and milling up would and giving it away so we were Nice. He was nice enough and we were fortunate enough to get some really really good fresh rough. Sawn Pine Two inches thick and total to be about Eighteen by eighteen of an area. We were able to do so anyway back to the story her a Nice Day. Yesterday we had a pretty decent morning today Little Bit Windy but not so bad but we ended up having to Permited Burns out of control and when I sat control the first one that I got to I was The first fire officer on scene and it was moving. It was moving up a hill in towards the house and we had one after. We just got that knock down. We had another one come in right across town same idea now now because it was dry now it is rainy and it is windy and everything in my backyard is blowing all around. All the kids toys are blowing around. It's just crazy and that's what we have to deal with here and that's what we've been we've been doing today is now. I'm expecting the power to go out now. I'm expecting to be running. Power Line calls tonight in trees down and all that good stuff because it would not surprise me. Welcome to Maine. I don't know if it's like that in any other parts of the country but the way the weather changes here is just absolutely just weird. And I'm surprised if it's not. It's not snowing if I don't wake up tomorrow if I I hope I wake up tomorrow if I wake up tomorrow and there's no snow on the ground. I'll be surprised because that's just that's just how it is here. So but this week's topic I want to talk about is how to communicate digits digitally how to communicate digitally with the public. Your public your citizens the people that you serve in your agency in your community okay. What I've learned and being With my new career. I'm I'm self studying right so I am getting out there to learn all the fire departments in my territory and I've learned a lot by doing that because I'm doing it on the Internet right now because we obviously have to do social distancing. We can't get out and about so. I'm relying on the Internet and relying on social media and websites and all that jazz. So what I've learned is we need to change our website. Firefight apartment okay. We have to because the times have changed so much. We created a website back in two thousand two thousand one. Okay and it's I've come to realize that things have changed when it comes to maintaining website for fight apartment in what kind of content should be on there and where the content that was on. There should be now type of thing so I wanNA break it down for you guys a little bit and explain to you where certain pieces of content should be placed on the Internet and how they should be portrayed so I've come up with a list of different ways that we can communicate digitally to the public with the public and the first thing on the list is a website. And then this should be your hub. This should be your home base. Where everything about your fire department sits where people who are looking to see about your agency can go on there and find the information the basic in the in the pertinent information that they need so you should have your department profile on. There should be a description of your department your services and everything you do. It should include the address of your fire station or stations of you've got multiple stations. It should include a phone number to your station and the multiple stations and even the history. Okay you're you're department profile should somewhere explain your history now. You could put that in a separate page separate link on your on your website but you should have your department history on their secondly on. Your website is to have contact information. This is critical so every fire station that you have have contact information a phone number to get there. There should be list of your chief officers. Okay go right down on the side of the page and make a list of your chief officers in your line officers. Give them a little bit of recognition but also give the public the knowledge of WHO's there who's running the organization but also include ways to get a hold of them. At least the chief officers fire prevention investigation all that stuff include a phone number including email address in it Cetera and keep it updated all right. He should also have a thing on your website about burn permits especially in in this area of the country and any other area where you have a lot of wildland interface. All that good stuff. Maybe not right in the city of you don't issue burn permits and there's no outside burning. That wouldn't apply care but have some information on burn permits people need to know where to get the permits. Okay whether you guys do it online digitally or if you require them to come to the fire station to fill out an actual form. Everybody has different ways of doing things but there should be that information on. There should be a page about your equipment. Showcase your trucks showcase your fire stations showcase the really cool stuff that you've obtained and purchase and that lets the the public knowing your tax payers know where the tax money's going okay and show some pride in your equipment on your website. Really good photos detailed photos help. Okay also on your page. You WanNa have a news area or like a blog area and it's funny because this is how we have our website set up right now with our fire department. Is the landing page when you go to our website. It's instantly it instantly. Brings you to our most updated news stories or our blog and we're going to start changing away from that because that seemed to be the trend back maybe in the two thousands. Okay maybe ten years ago now. That was kind of the trend where we want every time we have a caller do a training or something boom. We'RE GONNA make blog post and that's what it is right there but now that we have social media that kind of does the job for us right and it has a bigger reach right so we're going to transform that landing page from a blog we're going to keep the blog. It's just GonNa be a link on the menu bar but we're going to make our home page more of the department profile and the important contact information. Okay now the cool thing you could do on your website is you could set up a donation link so if you are a volunteer fire service or an on call fire service and you do kind of rely on on donations. You can now do that digitally okay. Who can set up a link where people your citizens and and maybe the visitors into your town of Your Taurus community can actually log online and they can donate money to your organization right so something to think about? So how do you get a website? It's very easy to get a website. These days. You could hire somebody. You could hire a company to do it right but you may not want to spend the money. You may not have the money. You probably couldn't afford to do a website. It's important to have the control of your website. It's important to be able to maintain it and do the things you want to do on their into show your department culture right. There's many ways that you can do this. You can find somebody in your organization who may be web savvy right then. Maybe somebody in there. That's that's pretty talented. When it comes to that and you could put that person in charge of doing this you could empower them to create your website for you all right but find a service a hosting service you get a need. You're going to need a domain. Which is your dot com dot.