Chicago, Justin Kaufman, Josh discussed on Extension 720 with Justin Kaufmann


Chicago's very own WGN its extension seven twenty here on seven twenty WGN Justin Kaufman what did Josh know wells here he's the author of barrel aged out and selling out to silent Anheuser Busch and how craft beer became big business Joshua covers the beer business for Chicago Tribune and he's got an event coming up we're talk about that a little bit all right so as I mentioned for winter break you know Chicago is is it is it is it has it is a city of contrasts when it comes to beer he had these big companies downtown Miller courses set up shop here in course bringing more here uhhuh consolations you mention which owns corona del they're here they're here it not to mention goose island which of course is now Anheuser Busch property and then you've got these days don't don't forget white claw heard seltzer water let's yeah they're here to here too and so you have these big brands that are here and then you also have this amazing neighborhood based bring brewery I guess community that's happening that the half acres in the revolutions and and everything else like that they were close in on two hundred craft all so how do you think is a roofer out that to co exist to have big business and the craft piercing yeah definitely and that the two don't really have too much to do with each other goose island you know that as a foot in both worlds obviously but you know that I think that's just a function of Chicago being vague and in the middle of the country and having o'hare and things like that and it was Miller corners is at now basically Molson cores and Molson course is moving its headquarters to Chicago so yeah we're just run a tractive we're tractive business town obviously and learn to tractive beer town I mean we're we're we're tough market a lot of ways but we're very savvy market you know and obviously reading your book is inching to see the old days of the competition between Anheuser Busch and Miller and and a lot of times and how the bush and nobody I mean right I mean I suppose and Schlitz as well but is that still a thing is and has the bush in Saint Louis and and everything that they do there are they looking after the the these brand for talking about Chicago as direct competition still the beer wars a man yeah that's kind of that's gotten complicated to so it should be noted that Anheuser Busch is really a New York company now really they when they sold two InBev InBev took them over which is a Belgian Brazilian conglomerate that the the company the the heart beat of the company basically was shifted from St Louis to New York City so they're really just a global behemoth now and of course the global behemoth is going to be based in New York the dynamics have changed wildly we could talk about this for hours to be honest it used to be very simple that the hold the whole American relationship to beer is very simple it was you were about guy or your Miller guy or you are of course Geyer slits guy are you know like the beer industry talks about occasions ended occasion is what what you open lawyer sit at home watching a football game what you open when you're mowing the lawn what you drink when you go out for steak what you drink when you go out for Mexican food and but back in the old days you would drink for those ten occasions one or two beers again because you might be someone out you edit you identified with the brand you had a beer and that was that was that was what you drink now for those ten occasions we see people drinking nine or ten different beers so the wars to loop back to your question have gotten a lot more complicated set of just being but versus Miller which yes is definitely still thing to remember the whole corn syrup thing that right ring out yeah right right that was sort of everyone there's like a ceasefire got a busted exactly it was sort of like in harken back to the old beer wars so that is still alive and well they're the two biggest beer companies in the country but it's gotten so much more complicated like they're fighting each other and they're fighting craft beer and they're buying craft breweries and they're fighting hard sell search which became a sensation this summer and they both are launching their own hard seltzer brands and this is it everything tastes of fragmented so wildly that everything's been thrown into the blender and it's just become a much more sort of complicated at but I would say interesting landscape while switching back to craft beer you know it he I guess you would use goose island two thousand eleven there was so much made about selling out that's obviously part of part of the title of your book this idea of craft beer was not you know this this D. I. Y. vibe that's happening in these communities and and you know the Anheuser Busch is the enemy is that still the case in twenty nineteen if you're half acre revolution or any I mean even some of these California comes Colorado companies that are doing such work are they dead they the same way that their D. I. why are they looking for a piece of that a chunk of of that business that used to be only for Anheuser Busch offer consolation that of both really again it's just sort of it's it's gotten complicated and in layered the the the person who drinks craft beer probably also drinks modello once in awhile my it probably also drinks Miller high life once in awhile you know in Chicago might drinking old staff old style in their fridge when they just want to drink a beer you know so it's the audiences are reaching in all different directions there is that said craft beer is still very much pinned on sort of the D. I. Y. thing in the identity of each brewery and sort of having an identity in a personality and its connection with its audience with the person who walks through the door and hands them you know and and drinks the beer that was made on the other side of the wall and that is still a pretty intimate relationship and that relationship is sort of fractured for a lot of the audience when the ownership changed so yeah one goose island sold a lot of people really the chain Greek and some were devastated and some said I'm never gonna drink silent again because it what it means to drink goose island has now fundamentally changed because it is not a Chicago own company a family owned company anymore it is now owned by the biggest company in the world and I think that makes plenty of sense and but there are also people who just don't care about that meeting and I understand that do that also makes a I was I don't live too far from the goose island room that's a no over in the Fulton area and I was there was one day and I was with my wife and I said I you know we never been over that places go check it out and it was a random three o'clock on a Saturday or some like that that's a that's a great time right park the car walked in there and was quiet neighborhood open up the door and there were three hundred people and I mean it was shoulder to shoulder packed with tourists with people so it made me recognize that this isn't this is big business for goose island regardless if they're considered and as a butcher cap craft beer they have they have a thing going on and it they may have grown out grown themselves and that brand yeah yeah it's it's it's it's become quite the force and it's and it's you know it like I said before it's sort of beers sort of this great uniter it's something we all have in common more or less you know were you you put the question out there to your audience what's your favorite hair in the in the answers flooded and that there is none of them everyone has a story about the everyone has a brand they love and you know it may be just may it probably has more to do with nostalgia than you know maybe even what's in the bottle or the can thing is is like a lot of people most people have some sort of connection some sort of history with with beer and goose island breweries like that and then revolution half acre you know they've taken to that sort of the next generation and and are doing it also has some really interesting and creative fear the book is called barrel aged out and selling out goose island Anheuser Busch and how craft beer became big business it's great it's great reader about Anheuser Busch and just about a lot of stuff about the beer business I didn't know about we're gonna be on Wednesday do you come in if you got a re yeah so I I did at the book came out last year I did a ton of events around Chicago and readings because I I you know having all these tap rooms and bars and breweries yes he gave me those rainy on a I love I love the bookstores out there but it's a lot more fun to do a reading in a in a brewery so I did a ton of them and now they're sort of starting to get ramped up again a little bit you know ahead of the holidays so next Wednesday I'm going to be at a homebrew shop near Lincoln square called known brew G. N. O. M. E. that kind of gnome and it's given where it's actually turning into a sort of a bottle share to some gonna bring some bottles from my basement and it should be pretty fun that's great all right so that's coming up on Wednesday at number of her act and then on December seventh if I may I'm also going to read it district brew yards which is a taproom on where they on their own call stead near grand and they that's a tap room it's owned by Bruce burnt city brewing and then they've got a couple other brands and I will remind everybody for the end of the hour Josh can stick around for the remainder of the hour three one two nine eight one seven to want to get a lot of people on the phone and some tax will get to him right after the news here in seven twenty WGN.

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