Anthony Joshua, Boxing, Muhammed Ali discussed on Recode Media with Peter Kafka
A month is pretty economical. You think that's why boxing has become a niche sports become a niece sport for socil- reasons. And and the economic model just sort of reflects that no I think it's become a niche fort because of the economic model now there may be some underlying societal and cultural things that may hit. In some ways. But I think it's inhibited itself is also the fact that the best athletes in the world who fight don't fight often enough right because they're building up over six eight months to a pay per view event. And our hope is that we can get the best fighters it'll mostly be other than the three or four top guys to fight more often and regularly own own disown. So that fans get to know them, right, which which in this sort of I know that the the ultimate fighting guys are sort of trying they're trying to like incorporate the wrestling model get to know the fighters often, they struggle with that as well. They say boxing fan. I am now. Yeah. Okay. That was a boxing fan growing up. I grew up with Muhammed Ali and ABC you when you could watch the fights in the afternoon, and you actually knew about him. And then when you had the, you know, the conflict of Hagler Duran Hearns and Oscar de LA Hoya in a time when you really cared about. All those guys I'm Mike Tyson for me was the last sort of person that per- someone who wasn't a fighting fan would know who was a popular athlete in that sport. Can you name the champion of the world right now? Nope. I can't even tell you who Conor McGregor foot and that stunt match last year, even though I wrote about it Floyd Mayweather there, you go and the heavyweight champion of the world, which is disputed. Of course, another issue is Anthony Joshua who is English of Nigerian descent, and we are going to put his fights on his own as well. But one of these we have to overcome is that the average even sports fan. United States does not yet know who Anthony Joshua's is disputed because there is a a gentleman named Deontay wilder who holds one of the five belts. But d do you succeed here by getting a bunch of the existing boxing and fighting fans to pay you ten bucks a month, or do you need to broaden that audience and go for this is really going to work. We've got to actually make this a more mainstream sport we succeed if we can be enough countries with a good enough product to drive dramatic numbers of subscriptions around the world in the United States. I think we can drive a million plus subscriptions with boxing. We are in process of talking to lots of people about other rights deals. We have no intention to make it a fight fight network or fight channel start that aggregate. The first million subscribers began to look at whether opportunities that will be in many cases, inventive niche. I mean, just in terms of buying the most popular live events. In this country. Those rights are tied up a long time, quite different. Because of what you did your last. I do run into myself. I do run into my own deals very often in this new job. No, no. I have no regret. They're the right deals to do. And we'll do the right deals to do now for a new service. But we'll find some things that can drive niche users will try to create some content that people care about going forward. But they're different models in different places in the world. We lost in Japan. And we have the vast majority of lava rights in the country already in Japan, you sort of our ESPN in Japan. We are sort of the broadcaster and ESPN we own the rights, the overwhelming majority of rights to the J-League the Japanese football league real football. Yeah. Soccer and not American tackle football. And we own the rights to the baseball league as well. You guys are subscription business. We're an advertising business, which means we need to take a break. So we can hear from an advertiser..