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Gdp are puts the onus on companies to follow these rules or potentially face huge fines over in the united states. The explosive growth of the internet far outpaced privacy laws which in the us been fairly loosey. Goosey like there's only a few privacy. Laws are like outright privacy laws in the united states so as a result These companies that were web-based had established some pretty aggressive strategies when it comes to collecting using and sharing personal information fact. There's an entire industry based around establishing huge databases of personal info and then charging other companies to access. Those databases are information. Our personal info is the currency of much of modern technology while the member states of the eu wanted to create rules to restrict companies could do this with eu citizens so they wouldn't be given free rein to collect an exploit data. They would actually need to follow specific rules which includes a learning users to any points of data collection as well as to declare. How and why that data will be used. The restrictions meant the companies had to change how they handled information and that in itself became a kind of micro industry the at a lot of consultants that worked with tech companies to make certain that their policies and processes were compliant with gdp are because otherwise things could get super expensive really fast they also tend to involve some pretty negative press if a company is found to have violated gdp are. It's not a good look. The passing of gdp are effectively sent shockwaves through the tech industry. Which at that point really wasn't used to governments getting that proactive. In the protection of citizen data and gdp are has gone on to inspire some places like the state of california to draft. Privacy acts that essentially use gdp are as the basis for that law. There are some exemptions. Gdp are though for example. Law enforcement is not required to abide by. Gdp are and in matters of national security. Gdp are does not apply. Gdp are has also changed a bit since passing originally. There was this concept called the right to be forgotten which generally meant that any eu citizen would have the right to request that their personal information be deleted from any online sources including stuff like online search engines but critics pointed out that this policy was flawed. So let's say that we've got a case where a public figure. Does something truly terrible news worthy and terrible at like they've committed a crime of some sort. If that person were to follow this this process they might be able to demand that mentioned of that crime. Get a race on the internet which you could argue as against the public good so these days the right to be forgotten is now known as the right of erasure and out. It's not the band erasure. I tried to discover a little something to make me sweeter. No it's a it's a process that's a little more limited i. It cannot go nearly as far as the right to be forgotten and eh include stuff like you have to put in the request of erasure within a certain amount of time from publication or else you missed the boat Also there's the consideration about whether or not removing the information would represent a public harm or if it would be more harmful to the individual. If that information were to remain up there are a lot of different parts to it in other words next up is gifts. And this is one of our more contentious entries on this list so obviously i still pronounce. Gif as gif. I do not pronounce it as jeff. The initial ism stands for graphics interchange format. And it's a subtype of bit map. Image formats.

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