Rachel Martin, Billion Dollars, Fifteen Seconds discussed on Morning Edition

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I'm Rachel Martin have you heard of tech talk this is the social media app that lets users create superstar videos and loop them and if it seems like tick tock showed up on our phones fifteen seconds ago you might be shocked to learn that the op is now an entire year old and now as if on cue its popularity is in decline Taylor Lawrence covers technology for the Atlantic and she's with me now to talk about it he Taylor hi there so before we talk about what is hot to being less so explain how tick tock works it is a short form video after the last you to record video clip on it he came back in a minute down at that could be music or a voice over anything I have a lot of fun so we can make short videos on other platforms what makes this one special and what's been the impact of it sure it's been really catchy I mean yeah you can make short videos on other platforms you can't really share that might be free and you can't make them as entertaining to watch check as they think that ability to add kind of any sound inspire creativity and it's it's just fine I don't know it's fine to make their fun to watch a lot of people make them together and it's it's attracted corporate America rates I mean major brand started using tick tock has that changed your yeah it took the whole way I actually get a massive campaign of with you too great David Doak correct you've seen great Dick that lots of other brands around their queue I think it really changed it still it mall and the merging of an advertising but it really packed the punch you mean people spending their dollars there are getting more impact than bending them even on it I mean when you're in regular life is like seven years in internet wife or something like that what is that in the course of a year tech talk got so popular and and the popularity is already now fading how do we already fading I don't think I would I would push back on that I haven't seen it really declined in if anything it seems to continue to be growing it it started off a year ago it had already been launched internationally and was I'm kind of huge about the beach it yeah all over the world at that but you have to talk what should you ask the net it I don't see it like with under the radar people thought it was yeah I've been in the past six months put it in you know I I feel like it kind of just continues to grow I mean you'll see that even admitted in terms of like the video that go viral they get more and more and more units how much of that has to do with the company that started this the tech start up bite dance which is the most valuable tech start up in the world I mean is that gonna give tech talk more staying power do you think in the long term yeah I mean I got a kick out of popularity is only right thing I've bite yeah just as you mention what about five okay no well the point hi Claudia to that so you know the only be set at billion dollars in marketing alone last year and you know getting people download the op promoting it can there can you third and they could continue to spend a billion dollars every year the five the company at mass that dealer Lawrence a staff writer for the Atlantic you can probably see some of our tech talk videos I imagine somewhere on the internet Taylor thanks appreciate it thanks guys.

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