Sears Sears, Amazon, Wall Street Journal discussed on This Morning with Gordon Deal

Automatic TRANSCRIPT

The once great company was shriveled and sickly Suzanne take us through this those founders were had left a business within just a very few years. And and it was really other people that turned it into the, you know, the juggernaut that it became imagine. But they really were the Amazon of their day. They were just an incredible power. How powerhouse I mean from dishwashers and back to school clothing. To hold everything. Right now important was that Sears catalog. Oh that I mean, it really transformed alive. Americans who before that really had no way of getting good. I think at one point. They were shipping Thomason every American Home in the in the country, and you know, people still remember coming through that catalog for toys as a kid for Christmas gifts that catalog really meant a lot to people use it to which I didn't know that Sears was actually one of the first companies to deliver one of the first companies have a website, right right back in one thousand nine hundred nine you know, they were an early mover. And a lot of ways they weren't able to execute recently on some of on some of their vision. You know, so yeah, they launched a Wednesday nineteen ninety nine which was which is early, but they just weren't able to capitalize on just lost ground to everyone from Macy's to Amazon. Walmart what are the observers say was the downfall. Like, why couldn't they capitalize? It was the problem. They lost focus and back in the eighties. They diversified into financial services. I bought game winner and Coldwell Banker. And although they ended up selling all those issues about a decade later, you know, that took care of the ball. And and in the in the interim, you had companies like WalMart and target opening hundreds of stores in strip centers, which were closer to where people lived, and these these big box chains were easier to shop you could get in and out quickly. And all of a sudden fears woke up to find that it wasn't me we stores, which were basically in shopping malls warrant where people were shopping anymore. It hasn't made money since when. Two thousand ten we're speaking with Wall Street Journal reporter, Suzanne captor, her pieces about Sears Sears reshaped America from Kenmore to AllState now in the wake of its bankruptcy. Filing a hundred thousand pensioners who worked for Sears are they in trouble potentially. But the government pension guarantee organization is actually lifted a series largest creditor. And so it's unclear exactly how that's gonna work the pensioners may be okay. But some of their financial security may be eroded. But you know, that's something metal have to be. In bankruptcy court. There was a I think a graphic in your story. What nine hundred something stores at one point recently to whittle down almost like a fraction of that. Well, that's right. And through the bankruptcy process. Now, they want to close another hundred and fifty immediately. They're going to put two hundred fifty up for review, and maybe end up with just like three hundred stores, which is kind of unbelievable fall thinks is and Wall Street Journal. Reporter Suzanne cap.

Coming up next