Alvin Toffler, Procter, AOL discussed on This Is Success

This Is Success


I know that I wanted to do by when I was graduating, we really wasn't a way to do it. It was not. Really any consumer internet companies to go to because it didn't really exist. And there really wasn't much of a startup culture back then. So idea of kind of doing my own thing just really wasn't kind of on the table. So I think probably my my parents were thought it was awesome. When I went to work for Procter and gamble company, they had great respect for a little bit less awesome than I went to work for pizza and much less awesome. When I left the fortune five hundred world to her the crazy start at Berlin fact. You know the first thing I joined when nine hundred ninety three when I moved to Washington, DC ended up failing. It was unsuccessful. So it was a kind of a wake up call. You know, startups are risky. Some obviously are successful many fail, and so it was, you know, it was part of my journey, I guess the part of most entrepreneurs journey. So if you didn't grow up in a culture, very much like, yeah, go out like take these huge risks like just follow your dream. Like just go do this. Where did that come from? Was that just. That was innate in you, or did you have like a turning point. I'm not sure. I think I guess there was a turning point when I in in this early ninety as timeframe I just became mesmerized by the idea of the internet, read a book back then goes nineteen Seventy-nine by Alvin Toffler called the third way then. And he wrote, let's I write in my when I wrote a book, I named the third wave and you know, thankfully he was still alive at the time since passed away and part of my, my even the introduction, the book was really a knowledge in the kind of critical role he played and and you kind of guiding my thinking that I read his book and he talked about the agricultural revolution and then that was followed by the industrial revolution is predicting there's the third way is going to be the technology revolution, the digital revolution, which of course now we take for granted. But when he wrote that in, you know, late nineteen seventy four decades ago. It was, you know, kind of a crazy idea. But I read that and I knew he was right. I knew it was going to happen. I just knew it when I was a senior in college and was taught me trying to get a job. I was writing to different companies with my my resume, and my cover letter basically was predicting the dawn of this digital age, and I'm sure most people as like, who is this crazy kid like, what is he talking about? But so most of those letters went unanswered, but definitely it was. It was something that was intriguing to me and and I just thought it would be important and I wanted to be part of it and want to figure out ways to popularize it. And so I became kind of fixated on figuring out some way to break in some way to, you know, kinda have a have a role in this first company. I I went to that ended up failing. That was the bad news. The good news is two of the people I met there, and I ended up starting AOL was in called America Online. Line and in in nineteen eighty five..

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