UK, Jamie Waters, Todd Burleigh Jamie I discussed on Monocle 24: The Briefing
Foot traffic in and out of stores and so on other see may be like overkill including here in the UK and officials suggestion that charity and or clothes shops leave all donated or returned clothes for seventy two hours before handling them on joined with more on this by molecules fashion editor. Jamie waters and from Monaco Zurich Bureau by our editor in chief. Todd burleigh Jamie I of all. Let's look at the broader retail picture. Do we have any sense yet? Of How keen or otherwise people actually are to return to non-essential shopping. Well I think I mean we can take a lot of cues from what's happening in other Western countries and in particular if we look at France or parts of the West Texas where they've reopened. Basically there are a lot of. Shoppers are to get back into stores. And I think what we're saying. Those cases lower foot traffic bought higher conversion rates. So there's there's a lot of people who have pent up demand they POPs haven't adopted to online shopping these time and they really want to go. Try Things on by some nice things but this crates all these complications. Because it's you know. The question now is whether these retailers are able to create the Nice enough enjoyable enough shock environments for people to actually spend money and buy things. Well toilets look at these. Uk government guidelines. Is there an argument? Do you think any argument that portion from where we are now. He's at least a good place to stop from. I think hyper caution. No I think it's a bad place to start from and I think if you look at the narrative that we we see You know in in so many elements of of the the media in the UK and it's built from a place of fear and it's very interesting few look at it's interesting. How Jamie was sort of raising the issue of France or looking at the southwest of the. Us thing we look at many other countries. You don't see this constant you know I would say sort of discussion at a leader. Writers know where they're always raised in this question of SAFE SAFE SAFE. I think the UK is painted itself into a bit of a strange corner right now. Where they're I think. Creating sort of undue sense of panic about Just returned to work the whole discussion about schools et Cetera. So I think it's it's unique in that sense I think also we benchmark. I don't know who drew up these these guidelines because they have nothing to do with what we're seeing in some other countries which are now almost a month ahead Andrew word. I very very different place and so I think you going back to the first question. It's it's very heavy handed and I think crates. Navarre people aren't going to want to spend just to follow that up tyler. What are we learning from those reopening countries about how much reassurance you need to be able to project to staff and two customers? I think we if we just look at live examples here. You know what we've been seeing just living on the streets of Zurich right now and this is the really. I think curious. Bet You've got the government saying on one side that the retailers must abide or they're going to. They're going to be fine. They could go to jail up to two. Here's but what we see you let people out and you let them out and about in society and maybe the first thirty minutes when you released the first half day. Maybe you're tiptoeing around but I think as we've been saying throughout this whole thing we also go back to two habits both good and bad as as humankind. That's just what we do. And so I think what we've noticed you know already. There's a collapsing of social distancing. In Switzerland is two meters though. There is today little bit of late breaking news. We'll see what happens. We'll probably talk about a tomorrow. Andrew which is they're looking at collapsing. That a lot of discussion right now that do go down to two one. Meter certainly outside. They're talking about also now already football games Where you will have spectator so a lot of very very interesting discussions. This is very far away from Where we are in a out of London end and the UK. But I think what we've certainly seen at first hand People are drawn a bit closer together and I don't think you can hang on the retailer that suddenly you're going to get fined if if of course customers are coming store. They're spending money and then you're also telling them off at the same time Johnny if we look again at the global picture are we getting sense yet of where the retailers regarding the current situation as a thing for which they have to make temporary adjustments both in their thinking and in the you know the the physical manifestations of their stores or has the idea that shopping has somehow changed forever. Taken root I think I think I mean. I think they're waiting to see how it unfolds but I think it will be a short term measure. I think the more minutes about how do you abide by Health Regulations whilst creating an enjoyable shopping experience which oversees these big challenge? I think the regulations will continue to as as we go on because I think ultimately bricks and mortar stores. The appeal of them is creating experienced dot that easing joy. Easy exciting. That is different from what customers get. If you're sitting on your laptop and you know if consumers will open that kind of being with these rules and you can't touch anything and you know in some instances brands retailers on opening fitting brooms under that's part of the UK suggested regulations. He's not have fishing rooms. You'd I mean is removing one of the major Appealing things about going with these shop. Is You WANNA try on? You WanNa touch things so I think I think that. Have to be temporary in you know. They have to relax otherwise otherwise. It's kind of stripping physical retailers of their biggest selling point's well further on that tyler retailers obviously ferociously competitive arena and retailers will be competing for those customers which are returning. What's your sense of what's going to work? What's going to give people an age in getting people into their shops ahead of their competitors. I think part of it is probably just being a little bit pragmatic and and really. This doesn't mean sort of pushing it and no one wants to end up in a UK jail or prison for two years. But I think you being able to say let's take this early days As close to the edges possible And and still I think also just recognizing that people are responsible. I think you have to and this is. This is a broader issue. Can't just be down to retailers. But I think there there is this that have to be able to to trust the individual. I think that is the different narrative that we've seen either as we've been talking about this for the last two plus months There are some countries Which certainly treat people like adults? But there's there's a certain sort of infantilism action Of all of this and again it comes back. I think the document Andrew is thirty six pages in the UK We were talking about the return to the workplace document which I think is thirty two pages in the UK versus the Swiss version which is two point five and again. It just comes down to you. What what is the epidemiologists? Of course the heads of public health services. It comes down to the same thing. It is pretty much. Just keep your hands clean And you do keep your distance but most importantly if you're not feeling well stay home and that's what this still gets still down to toddler burleigh and Jamie authors. Thank you both very much for joining us. That was Monica editor-in-chief toddler burleigh fashion editor. Jamie waters you're listening to the briefing on monocle..