Bassa, Google, Preston Megan discussed on OC Talk Radio
All right so so <hes> let's suppose we have <hes> we have in the twenty visits owners in a room and they are. They're not involved with P._R.. Right what what would be valuable to for them if they were GONNA spend in three to four hours with you what would be valuable thing for them to you know what can you do with them. So the first thing I would say is identifying their expert topics that a contest about the are connected to their brands people focus so much on the product or selling but you need out. What are your expert topics so that would be the first thing the second thing is really crafting your file a lot of people? I don't have a bio and importance now. I think linked N._S.. Helps tremendously improve that but ensuring that you have your by was extremely enforced and then I would also say having creating a target list in working with them to create your dream media lists at now. I really am remote increase that you should start local because here's the thing if your vocal business a lot of me outlets in your local city has an affinity for their phone sound so knowing yourself to start local to figure it out in work together on your messaging will be better than you expecting to go right to national media in to you want people when a Google your needs find you for two years I graciously accepted every offer to me regardless of size to share teach in so value and because of that I reign crying will end. I still get traffic's affects my old website and Bassa value of just saying hey. I'm heather and I love P._R.. Nick half about P._R.. And that's it so figuring out what you WanNa talk about what you WanNa be known for into seeps in free to teach. interspecies will really make you a machine enforcement so I have a client who have <hes> notes about twenty five million dollar company. They are manufacturers. <hes> you know the the the CEO is a very powerful visionary and he is really created a skunkworks for the company. Now he's got a of of atheists in in they do want to become they do want well-known in the country for their advanced engineering what would be valuable for him so for hand route so I think trade publications and it's three publications where buyers are reading investor looking at taught media that cover end myriad smart cities or whatever his products for engineering are really the two areas that I see for him and I think to looking at what events are coming up what he speak on except trust are really high profile to file pieces for him in the last east is looking at universities in getting him together three watcher about engineering at a local university. Okay who's been very very interesting under this has been a wonderful APU experience in the hearing from you know what. What would you like to say to business owners in Orange County at a microphone? It's all yours. Tell them what you'd like them. So here's the thing a you are not deep-sea. Our P._R.. Is Not part of your strategy or business. It's not an option not do it so you need submissive figuring out in doing it. Whether it's you trying it yourself you trying to podcasts or if you want a free discovery all just like talk about what's passable. You have to meet that commitment to yourself because times are changing. You need to make sure P._R.. Need to make sure you have contact your website to is much more product or selling or again. If somebody wanted to talk with you what what would where would you send them. Yes even though to at publicity for good as all Scott up dot dot com or press to me on dot com in Preston Megan. If you really want.