Apple, Google, Scott Stein discussed on The 3:59
Tech giants like google and apple has long been high on augmented reality even if consumers have been lukewarm about it. But apple's got a secret weapon with they are ordering the latest items on roger. Chang and this is your daily charge with need. Scott stein are guru on virtual and automated reality reality reality to welcome scott a thank you so i'm gonna reality or a are has been something that tech companies trying to make a thing for years and the best example that we still point to which is several years old now is pokemon go which really drew people into this world at least for this kind of gimmicky game. Where are we couple years since then. I know there's some folks are so played a very many as as during the peak was the state of aol. Right now transitional. You know. I feel like what we're looking at We you know we had these the magic leap in all lens that we're talking about how that's all going to be coming soon. And it's not and those expensive multi thousand dollar headsets ended up being slotted into business use. And you never see them in the real world the things you see our vr things. Even those are pretty rare and are kind of like a special treat that people get themselves so the air on phones has just been continuing to evolve and apple has been doing this all along. Google has a our tools That are baked in. And i think what we're seeing now with with a are is a move to more practical things in the in the past. A i got to talk to to apple mike. Rockwall alexandra mcginnis and they're saying that the first goal was just get you to get it to exist in the world in two thousand seventeen so that was your whole like pokemon dinosaurs things that you know. Oh this magically appears it's cool by their latest focused similar. Google is to do something productive and whether that's helpful information or creative stuff. It's like two different pads on the lighter side. Apples made a big deal of lighter sensors on the iphone twelve pro on the ipad pro. Those are opening up into basically creative. Augmented reality yeah. Let's let's slow down for a second there. Let's talk about light art because light are really is the eastern referred to as one of the secret weapons. That apple has a to make a are thing but just for listeners. Who don't know what lighter is. Could you sort break it down for us. Yeah absolutely. I mean stuff like this has been around for a bunch of years of being following tack Google tango. If you're if you're a technical you follow this stuff Years ago had same idea where you would scan the world. It's shooting out. Little infrared dot dot array like like like the face. I d camera or the microsoft connect with that technology way. Back on the connect was shrunken down in one of the makers that was incorporated babble was a bob apple So what it's doing sending out this like these little things. Is there a light pink measuring the space and you get like a dot matrix. A measurement of the space really fast and that meshes meshes is the term for creates a a basic map that space and instead of just saying oh..