Gopro, Director, Matt Coma Mo discussed on The Art of Charm


Episode. WE HAVE MATT COMA MO- with US MATT is a filmmaker and creative director. He's traveled the world shooting videos often on an extremely tight schedule. Matt used to be the head of social content. Wanted over at Gopro where many of you probably recognize his videos. And if you've seen chain smokers closer video which currently sits at two point five billion views on youtube you. He's helped make that one as well. So we're looking forward to talking about leadership in a very creative but also high stressful environment for him. Welcome to the show Matt. Thank you so much for joining today. Thank you for having me. Yeah obviously we talked a little bit about your age and and being a young men but having created some videos that have gotten tremendous views to plus billion views of music videos etc.. How did you get started in finding your passion and being filmmaker? It started pretty early on probably when around thirteen or fourteen. I picked up a camera for the first time. It was nothing really serious. I was my parents old like little handicapped like cannon camera and it's just something that I enjoy joy doing and kind of just stuck with it and here we are. What was your first video? You remember got it was like this really really bad skateboard video out in my parents cold a sack in Orange County. Johnny is absolutely trash. But I feel like that's where a lot of US started filming. Some sort of activity of ourselves skated right right and I certainly remember the camera that I had to film are skating. Bits and it was probably a little bit larger than the one that you were working with. Probably just deck echina- damn straight and of course putting together massive projects like that. It takes a certain level of confidence and being able to step into roles that at i can be a little intimidating so how you developed your confidence especially in your creative vision. I think Practice practice definitely helps a ton. I like live and breathe film every single day and study the craft like no other so when it comes to actually executing on somethin' thin. It's just feels like an another day. You know obviously there's pressure to paint on how big the project is but anything you've been doing for a long time it Kinda I dunno Not that I'm numb to it. But it's like another at bat if you know a pro baseball player same thing. I'm getting your your start with skating and music videos is Spike Jones. Somebody that you had studied looked up too much not really to be completely honest. I know I would say that though. I look up to people like Christopher for Nolan. He's like my number one main inspiration Scorsese Spielberg all of those guys. I do like Spike Jones. I think his work is incredible. And and when you're starting out obviously doing videos on the side and getting going it's one thing but when you're actually asked to shoot a music video get buy Brian. At a young age was the most intimidating situation you walked into and how to deal with unlike the music video side or just in general just in general as you've sort of started career and now reached this level. There's gotta be projects in the beginning where you were a little overwhelmed and intimidated kickoff. I'd probably say oh I worked for GOPRO FOR AWHILE OIL. I don't know how much you guys like studied bef- before sort of looked anything but that was probably I was really intimidating to start as I left college and I worked at Gopro for almost three years like two years and eight months to be exact and that was nerve wracking because I was twenty one and was on the social team there yet. I don't know you just have like a blind confidence. I guess in it that you that you trust. You know what you're doing and it's all like you know measured risk so to speak in. Take a calculated decision on on something. And you hopefully you don't you don't feel with it so with Gopro and and obviously landing that gig walk us through a little bit of how that came to be Gotcha. So I went to right before that I went. The Film School for four years owns a Chapman University. A study film production emphasized and cinematography. Cy already had a film background schooling and then go pro was just a company that I always wanted to be a part of a group. Like you mentioned skating snowboarding. All that stuff so it was a very good culture fit for me and I actually applied for an internship and didn't get the internship then I applied for a job and actually didn't get the job was for like their ski and Snowboard Department and then a little bit of luck in the universe kind of aligned itself with my resume got on the director of social at the time in front of her and she gave me a call and didn't interview and you know a month later. I'm I'm working there. That's kind of how that ended up happening. So not giving up is a big part of it kind of yeah. I actually just talking about this the other day with somebody and yet it didn't really view them as failures or Like it wasn't for me. I kind of just see I kept trying and ended up working out and thank God. It changed my whole life. Yeah and coming out of that. What was the first really a big exciting project for you? Oh my God within a week of me leaving by Shah et music video for the chain. Smokers called everybody. Hates me with a good buddy of mine name Rory He. He directed it Longtime collaborator sat was probably the most exciting thing and that was like a week or something after Gopro. How'd you get connected with the chain smokers through my friend? Murray Roy's another great videography filmmaker director type. And he was touring with them way back in two thousand fourteen or fifteen. I've I've been a big change. Chain smokers fans for a long time and yet kind of just threw threw him and now we're all really good friends. Was that their holiday party last night in good. Yeah you've worked with them on a number refrigerants. Yeah Yeah Yeah. That's to be exciting especially with their career trajectories. Well it's been a lot of like right place right time for for me and hopefully that keeps happening. 'cause that's like the part that you can't really predict it's good. It's been good typically. There's a lot of hard work behind that yet. Doors Open and I know we've asked before when we've talked to creatives and we are certainly amateur filmmakers as you can see from our stream but how do you deal with that seeking seeking perfection knowing when to release it and not getting hung up and and ultimately getting projects out there to get viewed I struggle with that a lot because I definitely Over Index on the quality side versus quantity and the system of digital media doesn't Reward that you know. It's it's quantity driven business and and you always need to be putting something out to stay relevant but then I just for me personally like the the quality and to answer your question I kinda just had like a sense when I know that it's ready to go and then I also self aware to know. Okay I am. I being too much of a perfectionist in like is this ninety percent of the way there we can get this out and it's just as good insist being aware of that fine line and you're always trying to to dance on right you know and developing that sense. A lot of our audience has thought about about. Creating content is thought about entrepreneurship or trying things and a lot of times being perfectionists. They get in their own way and sabotage right. How did you develop that spidey sense? I put out actually the contradict. Exactly what I said I did put out a lot for a while and you just know what ends up working. I mean you guys are artists in your own right and anything you guys is probably working on. You're probably just you just know like this. So the audience response to sort of guided you over the years And especially when you show the film or whatever you're working under somebody in person what's find remark woolas people kind of react very similarly to like certain parts within the film or video or whatever verdict. You can kind of gauge it. That way too. So you're looking at their response. Their body language. What moments are really captivating for them? Do you ever feel as if you're an old soul when it comes to filmmaking. Because of quote you mentioned that one of your here's was of course has yeah. You can look at any of those shots that care that was put in each rite aid. Seen it I mean there's a portrait that is going on especially in a lot of those barroom scene right so you know it's it's it's it's painstakingly put together then not manner. Yeah I I would definitely say. I'm an old soul and I do I care about the craft of it and I don't you know put out of it is just for the sake of blowing up on social media media anything like that and that's incredibly apparent just through the type of content that I make is kind of what I do doesn't make any practical sense. Things take way too long. Cost too much money and anyone who's Sensible would be like this is not worth the time but for somebody who is an artist and filmmaker like it it is worth the time and you just ask yourself what you actually want to be known for and you just want to put in you know not garbage. But he's putting these you know half half ass things things out into the into the world or do you actually want to focus and make something meaningful and you know. Hopefully the fewer things that you do are more impactful when people see it. I think you said the word right there. That has the way you view it right which was which is first and foremost your artist. That's what you're there to do. And there's a part of you that has to be into what you're doing and excited for what you're doing and at the end of that result happy about the time and and what you've put into it and regardless of WHO's who's going to see it it needed to be done and I think that's the that's the artist in you that's will always need to have that quell before. Who how many the people see it on social media right exactly? And that's what's tough 'cause Y- the vanity metrics of everything. It's it's in one hand. It's it's great great 'cause it's self validated in another hand. It's like okay if you don't if you do something and it doesn't perform well you know that's also hard on an artist too absolutely and of of course working on projects in balancing the creative side and the business side right or deadlines. There are budgets that you have to hit. Or how do you find the Balance Salvi dealt with it it when it's been really high stress especially at a young age just get it done i. I don't really yeah it. Just get it done and I have have I do have like is hard to get stuff out in a reasonable time like. Don't get me wrong. I see it being a creative on. Any deadline is is incredibly difficult. But then you just oh you do have to say to yourself okay like the this is the box it. It's put in. Just do the best you can. You know I So I kind of just like live by that. I'm always trying to do the best in whatever box budget time line than a man and do you ever feel like there are times especially when you've had to be now in a a leadership role where it's not just the project view and Cameron skateboard right teams of people. How do you go about getting by on your creative vision and getting people to help you execute executed? I answer that in two parts because it's different now than it was back then 'cause earlier nobody knows who you are now on the come come up late. Yeah it's really really difficult so the easiest way around is you just do stuff for free for people and there's no expectation and you become reliable and and then all of a sudden you know people will start buying into your vision the once you have a string of successes and you keep it going then people will start to listen and like that's Kinda the point that our our you know. I have a lot of trust from a lot of different musicians brands and the listen now I get it. It's it's very hard when you're just started out so definitely understanding how the the system works essentially that and you gotta put out content. I if no one's watching your content. You're not able to build build those relationships and seems like now allow the projects you're working on opportunities are are happening through the network. You've Bello of the warriors is all relationships one hundred percent. And what's been your approach to building relationships like a big person Yeah just be kind to people be good person..

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