Just wrapping up every piece of my team in by making less mistakes by making writing less content doesn't perform on that stage one stage two is speeding up processes. And then when you keep doing that everybody everybody's just like feels like they're on the same page versus you know like i'm really good at my job. I'm going to do that. And then i'm going to do that again and do that again. And hope everybody else figures it out. It's just not. It's not a not in concert and unfortunately most midmarket to enterprise publishing org b to b b to see ecommerce I mean i still got an email. This morning said but but jeff. I'm not allowed to touch those two parts of the site right and i'm like we.