C. E. O., Chris Ruby discussed on America Trends

Automatic TRANSCRIPT

Welcome back to American trans I mean people are we're talking a little bit more about social media and just what we share and how much we should share we have an expert on notice to talk about specifically should C. E. O. shared their personal beliefs and political perspectives on social media we're chatting with Chris ruby the CEO of ruby media group of public relations and social media agency and out Chris welcome you frequently speak to associations and and work with people and CEOs and do workshops and people can contact you on your website to get personal help with that we thank you for being with us thank you so much for having me I'm excited to be here and we're happy to have you so let's just get right to it should be a sure their personal belief is there any good that could come out of something that could be controversial in this day and age when we're so divided over our political stances you know it's a really interesting question and unfortunately right now I would say that times are only getting more challenging as this upcoming election years and you know I've seen more relationship sort of shattered over political divides and asio sharing their political opinion on social media sites whether it's family members or even a colleagues are professional contacts this sort of traditional hierarchy that existed within the corporate world you know of employed a boss or anything else like that it's just those rules are right out the window right now when it comes to politics and it seems that every day there is something new and I knew it you know explosion on social media a perfect example of that actually you know me personally as a see I put out a tweet the other day about the Superbowl and my own thoughts on that no I never saw that something that I can state would have such extreme political ramifications and I you know I think it was retweeted or something over five thousand times and I just had a mob come after me online and basically attacked me for eight and so the question as a CEO is really what is your time worth and do you want to spend the time to engage in a backlash that your will suffer as a result of putting your opinion online such good points Chris because I mean I think of Colin Kaepernick in people pro testing the NFL together as you say so it's like you between one thing about something that's on the American tradition it's basically a holiday almost the Superbowl and there's backlash and I know they're been Superbowl performers who have been criticized because they agreed to perform but when it comes to people like that and C. E. O. as you work your way to the top of something and they might just think you know what this is what I feel I'm going to say what I want to say so is there a way is there a place for that because if you try to please everybody you're gonna please nobody but you might just have a cache of people who agree with you and you get new followers and you respect or something what if you found what I found the unfortunate reality here is that I do think there is a place for some CEOs to share their opinions and political point of views in this country and unfortunately that is only people who a line or are on the last I think that if CIOS put out their opinions from the last thing those are often applauded and agreed with right if you see that there is a C. E. O. that is going to say something that is more right leaning that's CO is one hundred percent going to get a tax so what I have found from working with CEOs of both sides of the aisle here is that there is really room or for one opinion one common vernacular in this country right now and if you try at all to veer away from that sort of set and narrative you will be attacked and unfortunately that also means that your business is going to be attacked and CEOs have to really think about you know out out what price is worth to me and and also for my own mental sanity how much can I take it this because see I was thinking about running a business in addition to this fire storm just for putting out an opinion online sure enough it does the dynamic right now politically as you say the last people be applauded but there's a silent writes that people are scared to come out there Hollywood actors and will whisper and they're afraid to to say what they really think that they approve of president trump or what the right is doing on this and that because they're afraid they just won't get work so it is it is such an interesting time to be looking at this have you seen I believe this is the worst case scenarios were the CEOs have a shared something and it's done a backlash and Chris if there is a backlash should people apologize sometimes looks so weak and other times if they say no we're saying this and we mean it that can get even more plus I don't know what have you found being the expert unfortunately we have all of the CO two who are not you know have never really experienced a Twitter mob before they're in this position where unless you've experienced it you have no idea what that's going to be like with your phone going up for you know twenty four to forty eight hours so I I I tend to agree with you that you end of apologizing for this crazy narrative that is so far off course from what you ever even met sure it instead I don't think that's strong brand positioning or brand messaging it when we are you know force you make these apologies for her messages that we were never even really putting out to begin with and so I think that's really the challenge when you start apologizing for everything which is what you know we see these for celebrity apologies all the time or force corporate apologies again I think a lot of those are are really written by PR professionals because they're sort of being told by you know their handler but they have to do this I'm not sure that it in the first place sometimes those people said anything that was so wrong to begin with right but I do see you know what's interesting is people direct message me a lot with their opinions around this and one thing that I will talk about is that in terms of the question you asked about CEOs where they get this wrong so you have CEOs that are publicly making statements on behalf of their company in all of their employees you know we saw this with all of these tech leaders as something with that gun reform right and and these people are are saying we are second they're speaking for me but I don't agree with them right and so these employees don't know what to do because you know the ones they signed up for a job they didn't think that this you know politics is ever going to be a part of that equation and now the CEO sort of thing we all collectively feel this way will know they don't all collectively feel that way that's impossible to collectively feel that way if you have more than one employee so maybe they can get away with that they say this is my believe this is my opinion I don't speak to my employees something simple like that well which they're never gonna say right because if they're good leader they should of course be speaking to their employees and understanding for their employees I meant to say yeah actually Chris Larabee is the CEO of ruby media group you can find her at her beautiful website ruby media group dot com she as a columnist and cover social media public relations in tech trends Chris we have a couple more minutes just what is some of your best advice when it comes to you talk about CEOs know they might be they even still themselves and just a specific direction in their experts in in some capacity but social media sort of new to everybody we're getting used to it but what are some of your best like a social media one a one advice for all of us sure first is that if you are stealing you've decided that you do you really want to put your opinions out there you may want to sort of create targeted audiences were not everyone can see what it is that you want to say so that you're limiting that risk and liability every time you're putting that opinion out there so that would definitely be a first step and I think you're probably also really want to think about you know what are the ramifications of this am I okay with this tweet or this post being used on the cover of The New York Times one thing that I've noticed that I think most executives don't realize is many reporters now our polling tweets into their stories and so they don't necessarily need to get approval for those because when you're treating it is public so they're just pulling that directly into their reporting and so I don't think most CEOs really aware that that is even happening I can't tell you how many times personally you know might my tweets of ended up in stories myself that's interesting I want to reach out to me about that and you know they're just embedding this tweet and there and so I think you should know that that is a risk every time you put something on Twitter that's such.

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