Listen: Reporter, Jackie, Olympics discussed on The Podcast Domination Show | Grow your audience, make money and have fun doing it
"We buy some people listening to this at a me and Jackie go back a couple of years to an amazing training her myself and her husband. Alex so you both have played an awesome part of my life so I thank thank you for that just from a peer mentor standpoint. Like both of you guys have been in my passerby back like I hear some of being thankful for a football on both you guys But I guess they give a little bit more context Jack you and I met at a a leadership training. I guess you could put its but it was more than leadership really like how to like one. Eighty your life and beliefs level up on all all areas I know you went through deeper into the program but before jumping into that We can fast forward at twenty nineteen and kind of tell us like what you're doing right now. Why people loved working with you and before but what you do? Yeah I I love that question quite honestly I just WanNa almost come in hug you. Do you know come to Austin and give you a hug but you know it was a I think just the like touch on that really quickly so I just realize as you know about two or three years into building my business that I was hitting a ceiling around the level of impact that I was creating around how I was able to deliver. What is that? I was deliberate and I really wanted to like stretch myself and create results that I hadn't created before and so I went through that program met you. I had my husband go through it. I had lots of clients go through it and it just allowed me to be able to step more into my expertise thought leadership but also increased the capacity to hold more and to stand in a way in the world where I felt more empowered and so a lot of my work. Today is really the result. All of work that I did in that room where back then I was like. Yeah I know I want to help people get featured and I WANNA help change the news. You know for good and all of that. But I didn't really believe myself when I said that I wanted to that I can do it. And so what came out from that work is about a year or so after it. I just basically decided to plant my my flag in the ground and say this is what I want to be known for. And it's helping to get more transformational stories in mainstream news and so- television radio is where we really focused And My company one is called more than media. And it's all about that it's like how do we type people like you like myself like those. That are listening and showcase their brilliance for the world to see because honestly I would love it if the news was like the Olympics. Where you know how everybody watches the Olympics? They're like Yay my team and look at the story burst city or someone who was in the hospital bed announced going for the gold and so I look at the news today and I'm like man it's crazy it's drama. It's struggle Ogle it's conflict it's doom and gloom and that's honestly why left the industry to begin with I used to be a TV reporter and just couldn't stomach in it anymore. And so my company is really focused on taking average people and taking what it is that they're good at what is they're passionate about. What it is that they've overcome in their life and really showing them how to get featured in the media and how to leverage media in their businesses to have more impact? And so. That's that's what what I'm up to today. And that's that's what I love to do. That's that's awesome and do you have that background ten years of reading before you've been you were TV reporter it from a ten years. Yes so so I was. I was on air as a TV reporter for a portion of that spent the first few years behind the scenes I used to worked for dateline in BC. I was ABC's Washington Bureau Got To work on the on congressional stories and things like that and then finally one. Okay I got a call from the news director at love to have you on TV as a reporter and that was like my dream come true I was like Oh my goodness awesome and so oh I went on to do that and I. It was awesome. It was great but like I said there were so many stories. That just kept me up at night you know was around the first Tom. There was a murder suicide that happened. Where a dad killed himself his wife and two kids and there were just no answers for that kind of stuff back then ran and that made me really start to wonder like how do I take the piece of me that loves the media and loves the availability that you can use media to get in front of huge audiences instance of people a makeup profound impacts but balance it out with some of the things that I was burning? I was learning about positive thinking how to have a vision. You know reading those books folks that you and I probably all read about how to become a better version of yourself and I just was like. How do I read these books and then go to work and everyone's stabbing me behind the back? Get my we're cutthroat and were you know showing up doing these stories. That really aren't contributing to more positively in the world and so that's why love even with what you're join the cast is because podcast is such a huge vehicle for the news to get out there great stories to get out there in all shapes and forms true very true it's a new medium that's growing growing growing What I find interesting about what you do? Jackie we we Kinda lost touch for couple of years there and then we got connected at zone event recently this year and which is amazing. Because I got to catch up on kind of what you've been up to looking at like the body of work you've created for yourself and well you kind of have a potty to help people who are only getting podcast not at that. But they're able to kind of elevate them and take them to something massive mainstream during which is TV. And a Wendy Agenda podcast today because I know you're an expert in helping people get the media to say yes And that's that's really what I want to focus in on here to any got allow talents and yell exciting stuff we talked about this line So but really getting the media's eight yes and his talking through through that bit's GonNa think that's something that's a bit of a black box for people. Maybe they're afraid I'm afraid a free Myself out there You know and it's it could be a scary thing so What what is his would be the first step kind like word people need to start off? They're not used to this new one. Get getting in the media. And that's a great question so I actually would say that the first step is to really focus on on your positioning and you and I talked about this a little bit around elevating your expertise. So if you're listening to this today you're you you talk about yourself as a coach coach or a health coach or a market like you want to. It's there's a thousand people out there that do that that have that title that have not taught you. You know that thing is like what they say they do. And that's very general even though you might think the best thing since sliced bread because maybe you quit your day job you went all in your life yeah coach. It's like the media gets emails all the time from people who are health coaches and so part of what you WanNa do just from the onset before were you even reach out to them is about what is it about what you do is a health coach that stands out. And what is it that you do that positions you as different than every every other health coach sometimes especially when you're wanting to do local television. It's enough to say I'm a local health coach. You know that gives you a little bit more more of a different positioning people. That are emailing them from other parts of the state in the country that don't even live in that market. And so but there's all kinds of other ways to elevate your expertise one is to think about. How do you remind people of other people that are in your industry that are more like well known known autozone for example you can pick? Let's say that your health coach will just go with that is like the theme. You can say I'm a mix of like Jillian Michaels needs beats. You know Tony Robbins. And so all of a sudden you're not Jillian michaels in you're not Tony Robbins. But that producer is like I can't review view them but this person is like that person and so all of a sudden you stand out more than what what everyone else is up too. So that's one way to to really elevate your expertise. Another way is to think about the pieces of your story that make a difference and this works whether you're wanting to get on podcast sir. You want to have people on your podcast. It's really positioning the parts of your story that relates to their audience And so you may say that you're a health coach that that clients hire and they can get X. results in ninety days and so we had a client like that. She's like in her forties. She looks like she's never we're had kids. She had five kids in like she went on and talked about ads. And so she's like I'm a forty plus year old. Mom had five kids at you know. I way like she talked about that. Not Allow her to be positioned in a way that stands out. So that's another way to elevate your expertise you can think about. What's the big results? What's that you want to stand for in the marketplace and that results can be your calling card you know before I had ever gotten anybody feature feature on TV? I did a whole lead magnet on how to get on national. TV now you might say like well. How can you do that if you've never gotten somebody somebody featured and what I did was? I use the best practices that I had seen from inside the media newsroom. I saw the stories that did get feature feature. I saw what they said what they did. And I was able to create a structure for people to do that and then I took the structure market and then I started to prove the structure. Sure but I. It started with me creating a big bold promise about what I wanted to do differently in the marketplace than any other person that was in my space and so often you can either pick like celebrities or people you can borrow credibility of people that already are famous and say your your work reminds you of or your coaches similar to you can also think about what about your story stands out if you survived anything if you won a medal medal before. If you know anything like your award-winning that makes you position stronger as well. Or thirdly you can think about what's a big bowl promise that you WanNa like place your stamp of United States born and that's GonNa be the thing you go after. I think a lot of times that specific tip people to have of insecurities around Kazaa lite. Why everyone's GonNa now want this for me and it's like you're going to maybe get two people those results the first time you go after it? But you're only only gonNA get better the more that you work on it totally totally I think positioning before position. Yourself as the expert is number. WanNa maybe There's definitely a framework that those tissues laid out are are amazing those three year bulletproof ways you can actually nail your messaging and get noticed. I I mean the begun. Have Hunter get your hundred dollars in one."
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