Tim Cook, Steve Jobs, Apple discussed on Triangulation



They was it because ops is boring to people or were they not wanting to to put him out in the press for profiles. I didn't wanna put them out. Impressive profiles and apples. Very very. So you could have it doesn't tell to the press addle, except when it has products to promote. They don't do, you know, executive profiles. They don't do. They don't talk at all about how how the company works, and they never have done. And it was really they, you know, they they do a little a little more now. And if I Tim cook is kind of opened up a little bit when he wants to talk about things that are important to him. So they've done they've done profiles on, you know, say Lisa Jackson and Apple's environmental efforts undertaken coke. You know, which is which is a big big difference. The way it wasn't a Steve Jobs. But yeah, it before then jobs would come out on state a couple of times a year introduce products. They might give you know, one background story about, you know, the major new part of that product idea how that came to be. And that's about it. That's about all the press. They do they definitely wouldn't allow reporters aimed to report behind the scenes and. Oh, did executive profiles. We'll talk about what you know. Ten someone like Tim cook has been doing in the supply chain and how he built it up to being such a massive massive manufacturing engine. And that's in fact, what intrigued me, you know, like, the original Justice for the book was to look at Apple's manufacturing operation, and Tim cook is a really good lens. Try to look at that through because he built it. And then of course, you know, now becoming CEO tells me a lot I think about the priorities of of who is important who had power, you know, in an apple industry jobs. And and and you know, I think John gets all the credit for designing these products. But they you know, they would go nowhere unless they're able to manufacture them. So well, and in such huge numbers for massive global audience. You know, this is no longer like American company, you know, it's it's a remarkable achievements. And I think you know, it was it was that was what really interested me was taking a look at that. And say, how do how do they how do you build that in how does it work? So let's talk a little bit about his childhood because I think there's a lot. Of ways that that. I'm shaped him as shape for sure he seemed to have an in some ways, very Adila CT childhood's a small town. He was a great student. He played in the school band. He worked at the drug store with his mom. But it was it wasn't easy for him. I mean, he wasn't openly gay back. Then when he was in that town, we don't really know. But by all accounts of people knew him, he didn't come out in high school talk a little bit about how his childhood shaped him, ROY. We'll look you said. It was, you know, somebody do hey and his two brothers lived in the small town rubber style, Alabama. It's a rural, and it's it's it's an umbrella area. But it's it's like a local hub for for the for the for the for the Gulf shores to which is like a big resort area. Just a few miles down on the coast. He wrote his bike everywhere is a big, fitness fanatic. And he was very popular at school. He was in the band, and he was also the business leader the the the head sales person for the for the yearbook for a couple of years running excelled in his academic..

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