Listen: Facebook, Apple, Andrea Klunder discussed on New Media Lab with Robert Southgate
"Show and in my episode titles. And you know, I used to just rely on the magic of items and apple podcasts to get my show out there. But with more and more shows being added to the directory every day, I feel like it's easy to get lost in the shuffle. And their search, isn't that great? So I'm really thinking about how I title those episodes. So that they're more easily findable. And then the third thing that I've been doing is just trying to reach people. However, I can and that largely has to do with social media with creating a Facebook group to engage with people more regularly who already know who I am. And then also too. Oh, another somewhat social media platform is meet up dot com. I have a local meet up group for creative women in Chicago that I've been running way before I ever was podcast staying, but that group has also been a great way to get new listeners. So it's one public speaking face to face with people to being really conscientious and full about keyword, search ability within the directories and three is using various social media platforms to connect with people who might want to listen to the show. Excellent show. What are three key social media practices that you do you may have answered some of it in that last question. But what would you say or three key social media practices? Yes. So I previously disliked all social media everything. Offend very reluctant to put a lot of time and energy into social media. And so I've had to have help and coaching to to get myself on board with some of this one thing that I did that was surprisingly helpful was I recently came back to Lincoln. So I had one of those ancient linked in profiles that was like dusty. And it had it said I worked somewhere that. I haven't worked in years and people kept sending me messages. Congratulations on my work anniversary that was not a place that I currently work, and I revisited Lincoln because I've started coaching other podcasters and producing shows for individuals and nonprofits and a business coach suggested that it might be a social media platform that I come back to so I'm very consistently posting content original content five days a week on Lincoln. And that has been outstanding. Another thing that I'm doing is. Have the creative imposter Facebook group, and that has been slowly growing and evolving, and it used to be really vague and general kind of like the creative imposter show. And now I've been custom tailoring it a little bit more to have an emphasis on social support for content creators, so it's a little bit more niche down than just creative. But it's not so Nisha just podcasters. And then the third social media practice that I've been doing is joining other people's Facebook groups, and I'm going to cheat. I'm going to lump this together with two so having my own Facebook group and joining other people's Facebook groups and not motivating my shows, but trying to be helpful in those groups and trying to answer people's questions and provide value there without being self promotional and then the third. Third thing would be I've been just having fun and playing on Instagram and something that's new that. I've started doing for my clients before I've started doing for myself is playing with audio grams on Instagram, which are those little video files that have a static image a sound wave animation and sometimes captions. I've been having a lot of fun playing with those with my clients. And so I'm going to start playing with them for myself as well, not necessarily to get people to listen to the show again, but just to have another way for people to engage with my content. Even if they're never going to listen to the show, what is the secret to your podcast success? I am so much more of a content person than a marketing person. And so I really focus on making sure that I have consistent high-quality content from a particular point of view. So it's not good enough for me to have a show that is about how to make a podcast, I need it to have a specific point of view or to be a specific conversation that I don't see happening in other shows on how to make a podcast. So there needs to be something that is unique that is answering a question or has a unique point of view like for example, I tried to take the position of a please don't pay that much attention to your downloads and stats like just not looking at them. Just don't even look at them and stop putting all of your focus on how to get more downloads. And let's find other metrics to measure the success of your show and to track. How your show is doing? So I try to take sort of like a counterpoint view to certain popular pieces of advice and wisdom out there. So that's that's it consistent quality content. That has a unique point of view. What's the next big thing in podcast, in your opinion? I think the next big thing in podcasting is many things, and it can be described in one way as podcasting is suddenly becoming worn more mainstream. Instead of just this weird little niche thing that I believe apple probably never expected it to take off in the way that it has. And now they're like holy crap. Where all the shows coming from because it's becoming more and more mainstream. What I'm seeing is creative ways that companies brands organizations and individuals are using the medium for different purposes. Like, for example. Creating a podcast that is not necessarily about marketing, but might be about archiving and documenting a behind the scenes process. That's one of my nonprofit clients that I'm working with right now, they got a grant to create something and part of the grant was to find an innovative way to archive and document process. And so they were like, well, let's make a process podcast. And so even though it is publicly available. It's really more about that documentation piece than it is even promoting or marketing or brands that are doing internal company podcasts or individuals that are using podcasting. As sort of like a social Justice piece. There's a nonprofit hopefully potential client that I just spoke with who they are creating a podcast. So that they can collect short-form anecdotal evidence for. For their positions when they're meeting with local policymakers, and so there's all these ways to take this one medium and use it for all kinds of different purposes, and all kinds of different ways. And I think that that be as it becomes bigger and more mainstream the niching and the diversification becomes more. Interesting. As with each of these interviews, I try to leave with three key takeaways. The three that stood out to me from Andrea art number one seek out opera -tunities to speak live about podcasting number two post original content to Lincoln number three. Join other Facebook groups and provide value without self promoting. So what are your takeaways? What it Andrea say that affected your business and content creation going forward? Share your thoughts on the Facebook thread for this episode. I would love to read your insights, you can find Andrea at the creative imposter dot com. Make sure to follow Andrea on Facebook. And join her Facebook group that she talked about find her shows on your favorite podcast app. Be at apple podcasts. Google podcasts Stitcher Spotify or tune in be sure to subscribe and give her shows great reviews. While you're at it. Please subscribe to new media lab with Robert Southgate wherever you listen to podcasts. You can Email me directly at Southgate small business at gmaiLcom. New media lab is on Facebook, simply search for at new media lab xo our networks website is Southgate media group dot com where you can find this as well. As over a hundred other podcasts, plus blogs and videos information about our live events and so much more. If you wanna follow me, personally, I'm on Twitter at our Southgate or on Instagram at rob Southgate, support this show and get awesome extra content by becoming a patron. Go to patriotic dot com slash new media lab and choose your tier please rate and review this show on whatever service. You subscribe to podcasts on it really helps others find the show and tells me if you like what I'm doing you can find new media lab on apple podcasts. Google podcasts Stitcher Spotify tune in radio, I heart radio and hopefully anywhere else that distributes podcasts. If you can't find us, let me know. And I'll rectify the situation all this. Plus more links will be in the show notes and on our website. So don't worry if you don't have a pen to write this all down. Thanks again to Andrea Klunder for helping with my thesis and for being such an incredible guest. That's it for this week everyone. The next episode of creators lab will drop next Tuesday. And we'll be back with our next guest on new media lab on Thursday until then get out there and create something."