Google, Facebook, Scott Galloway discussed on Pivot with Kara Swisher and Scott Galloway

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Network. I'm CARA Swisher. And I'm Scott Galloway. And we're just about through with two thousand eighteen on the show. We usually break down the big news stories of the week. But this week we're going to take on the whole year. Scott. Let's talk about all kinds of issues for two thousand eighteen. Let's so let's start with the top. Which was obviously Facebook in Cambridge analytic in the whole thing. Right. Would you say that was the top story this year? I think so I think that no doubt about it. The notion that this might lead to the break-up in in the beginning of eighteen so I do a series of predictions. I get a lot of them wrong. But they're fun to talk about one of the predictions was that the break-up of big tech begins in eighteen and I'm curious you, do you think. That's would you say that's correct or incorrect that the break-up of big tech has begun the contemplation about the strength the big taking whether they should be regulated has begun. I don't think there's any break-up. So you think you think the immunity that will kick in here or the blowback will deform, it'll take will be regulation. Not antitrust. Yeah. I don't know. I don't know. I think certain companies antitrust isn't. But I I it's your only have one shot at these companies. And so which company do you shoot out which one is the right one is Amazon is a Google is it, you know, Google hasn't been shot at yet by any of the regulators. If you think about it, and they've been around much longer than Facebook and other companies other the lug is so I mean, they have ultimate heat shield and Zakian and MS Sandberg Facebook's the best thing that happened to them because they're probably more. Lightning. Right. They would be. So let's talk a little bit about Google and Facebook, and I want to propose a solution. You tell me why this does or doesn't work. But one of the scariest things about our economy right now is the fastest growing. Parts of our economy are in technically star. Search cloud mobile, you know, hardware in social, and you can't start companies because in those industries because there's a big dominant player or a duopoly. So we have innovation being cauterize d-. I feel this is the air of non innovation. So the notion of breaking them up. Let's start with Google ninety three percent of intention to action is controlled by one company, which I think is a bad idea. Accidentally okay, I type in how to overthrow my government is but first of content. I get a voter registration form or instructions on how to build a dirty bomb. And I'm not suggesting we put search back in a bottle. But is a cooler we down with one company controlling ninety three percent of that process. What's the most? I'm going to get existential here. What's the most? Portent process is when a solar flare comes off the sun and heats us. Yeah. That's pretty important is at the moment of life. Our conception a lot of dispute over that. That's pretty important but intention to action three billion times a day. That's a pretty important process. Right. And we don't know how they're figuring it out. And they don't want to tell us and one company controls ninety three percent of it. So the question is will how do you? How do you break up that concentration in my answer here? And I want to hear your feedback is that you spend you force a break up of YouTube in the first corporate strategy meeting of you to they decide that the way they all get homes in the Hamptons are nap or whatever it is. They do with their stock option appreciation is they start doing text based search and in the first corporate meeting of Google San's YouTube, they decide to start doing video search because they're no longer coordinating, and we have two liable players overnight..

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