Marta Miller, CEO, Trump Administration discussed on All Things Considered
Course, the European Union Canada as well. Lots of tariffs. Trump Administration will tell you it's trying to get more companies to make stuff here. Marta Miller has been doing that since well before the Trump administration. She is the co founder and CEO of Lefty production comedy is based here in Los Angeles. And it helps fashion brands and designers turned their ideas into sellable clothes. Yes, an American manufacturing company. One that, like so many others had to adjust this year, Miss Miller, welcome to the program. Thank you. Thank you so much for having me. Um so there you are, in February march of this year doing your thing, And then the pandemic starts rolling across the globe. What does that do to lift a production company? It was the craziest times when I mean, every every time I open, my computer was like, Let's put a halt on that, you know, can get my deposit back. We don't want this stuff anymore. So Also, we ultimately so and manufacture and social distancing is pretty tough. And so while all these orders were kind of canceling I remember watching the news and New York was saying, we need masks. We need masks on and My husband and I started getting on the phone and trying to figure out like, all right, we can sit like weaken. So like, you know, like, so we started just beginning to create the math. The thing is, though, you're making stuff in Ella. But you now have relocated your family to Texas. Sir, You're running this company remotely. Completely. Yeah. Talk to me about the CEO challenges their boss. It's funny, I I'm the mom of two and I would say my 2019. Largest conversation that my husband and I had wass. How do we get me out of the day to day? I think every single member of my team would tell you that the company runs so much better with me a little bit from it. It's just been The biggest Covad silver lining. So let me let me ask you to pull back for a minute, right? Because you're you're down in the weeds of American manufacturing, And I'd love your Perspective, I guess on How you see this having changed or changing American manufacturing? Because you know you're a good example. Right? Yuji pivoted, and now you're doing this thing and you've moved and the company is still thriving. You know? We've been seeing this need for American manufacturing to come back for a while now, mainly because Retail has changed, and you know it's easier to go overseas. When you're producing 5 10,000 units have found thing when you want to make 500 units of something being overseas. Just doesn't really make sense anymore with the tariff, and I mean it just stops the dollar stop working for you when we have Barney's going bankrupt when we have these big stores, not placing as large of volume and his large inventory, then all of a sudden the brands don't need to place that amount of Inventory with their factory anymore and what we're really seeing with Cove. It is this emergence of smaller, more unique brand and the amazing part of social media where You know, people love to buy a jogger from the girl that's tied. I ng out of her eyes. So are you seeing that? I mean, instead of getting the 50 or 500,000? Yes Or you're seeing the $5000 order from this woman who wants to make a jogger or from a guy who wants to make sure it's or whatever. It's not a $5000 order. I mean, I have some clients, you know they might have 56 700,000 followers, but it's not like they just have followers. They haven't engaged following those people want to respond to inventory they wantto say. Hey, guys, vote Do you want blue or pink? You know now, everybody like the blue. We want to go ahead and make 1000 and so This need Thio not have so much inventory, I think is really going to drive American manufacturing. All right, So last thing, and then I'll let you get off the phone. How much of this do you think is permanent? Because obviously the economy is changing. We don't know what it's going to be like in six months or a year. What's your guess? I have to say I was a little disheartened by the hospital. To be completely honest. You know, at the beginning, a lot of the hospitals were like, Oh, my gosh. Like why haven't we been doing American manufacturing? It's so nice being able to develop something in our backyard and The second China came back online. That story has changed a little bit. So do I feel like okay, I wanna set in. We're going to be making millions and millions of masks and gowns in America anymore. I don't know that that's staying, but I do feel like fashion and clothing is definitely going to start making a big comeback to America. Marty Miller. She's the CEO and co founder of Lefty Production company, Marta. Thanks a lot. I appreciate your time. Thank you so much. I enjoyed it. You wanna have a green economy? You're going to need certain.