Kid. Come in works, right. Well, when did you tell yourself no to golf. When did you say yes to media? Oh, gosh, in Chicago. 1988. If you must know the place in the date because I remember I was an internship at Cat's communications. We love cat. I saw your eyes just then I worked for his wonderful woman, a Maryland moss and I loved it. I loved advertising. I loved media. I love the challenge of it. And you know, Gulf was one of those things that you've been playing since you were seven and in 19 what I say 88. I was Hair from was around 20 ish. That's like a You could be a cop for that long and retire After that, You know, it's like this government jobs that are shorter length and build time I play golf, so I think it was just my cycle was done. Did you get from that moment? Here you are. Today I transferred to s m u and Dallas. Why? Because it felt like a better education for me. So I went from University, Oklahoma, which was a full golf scholarship, and then I felt like I knew really needed to actually learn. There's something new and I just had to pick off. So I want to ask him you and my senior year at S. M U Lanier Tamerlan, who formally Bozell Dallas was named after was a professor. They kind of put me out of the class. And then from there, where then I met my now wife, Suzanne. We've been together 26 years. Congratulations. Thank you. And We decided that we need to live a little freer and have some liberation. So we moved to San Francisco and had the time of our lives. It was so much fun. Oh, my gosh, and I worked at that agencies. I worked at a small shop called Winkler McManus. I worked at foot kind of building and then I ended up running the Hewlett Packard business globally for about it. Maybe a decade Sounds about right. That was quite a undertaking. I don't think I slept for a dam and the go go years of Hewlett Packard and the Carly years, the big spending years those were fun. And then that brought me to Los Angeles where I pitched the 20 century Fox business, actually, on behalf of the agency and very quickly, like within a year by client had decided to move on and went back to the research side of things. And they asked me to join, so I did. Then here I sit with you. Wow, That's pretty amazing. It's a great journey. Keep.